O2O(Online to Offline)서비스 전략방향 연구 -모바일 사용자 경험 디자인(UX Design)을 중심으로- = O2O(Online to Offline) Service Strategy Research -Focusing on Mobile UX Design-

다국어 초록 (Multilingual Abstract)

In the bid data environment where numerous pieces of information is created and consumed in step with the maximized utilization of IT convergence technology, the Internet, and mobile platforms, new business models are springing up through the convergence of online and offline. While online and offline realms in the past were different areas that delivered different values, the border has been demolished now due to the vitalization of ICT and mobile environment, creating new consmption channels. Based on literature analysis and previous studies, this study analyzed domestic and international cases providing O2O services and then categorized them into ``O2O services of omni-channels`` and ``O2O platform services``, which were reflected in the causes of O2O services to suggest their strategic values. It is expected that this study provides a chance to recognize O2O services as a new medium connecting double-sided markets between channels supporting online and offline, rather than seeing as something that conveniently and easily facilitates consumption. And it is expected to be utilized to form a continuous relationship with consumers through a virtuous cycle structure with bid data.