보양음식 전문점 서비스 품질이 고객만족도에 미치는 영향 = The Effect of Service Quality on Customer Satisfaction in Refection Food Restaurants : Moderating Effect of Companion Type

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the effect of service quality on customer satisfaction in refection food restaurants and the moderating effect of companion type through hierarchical regression analysis.
A survey was conducted from April 1 to May 1, 2015. Among a total of 420 questionnaires distributes. 370 questionnaires were used.
The results of this study are as follows: Firstly, it was found that factors of service quality by a refection food restaurants are the health quality of the refection food. hospitality and hygienic control. the physical environment quality. the quantitative as well as the qualitative quality of the refection food. including the ease of access and comfort.
Secondly, service quality factors partly had a positive significant influence on service customer satisfaction.
Particularly, physical environment quality had the most significant impact on service customer satisfaction followed by qualitative quality of the refection food. hospitality and hygienic control.
Thirdly, the companion type showed the moderating effect between service quality in refection food restaurant and customer satisfaction.
Finally, the study closes with a discussion of our theoretical and practical implications, limitations, and suggestions for future research.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 실증분석
• Ⅴ. 결론 및 시사점
• 참고문헌