의사결정 시점에 따른 메시지 적합성이 예방행동 의도에 미치는 효과

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경
• 1) 선택시점의 차이가 소비자의 사고과정에 미치는 효과
• 2) 시간적 거리에 따른 해석수준의 변화
• 3) 대안선택 시점에 따른 선호역전 현상
• 3. 연구가설
• 4. 실험 1 : 선택시점과 메시지 프래이밍의 상호작용 효과
• 1) 실험 1의 방법 및 절차
• 2) 실험 1의 결과
• 3) 실험 1의 논의
• 5. 실험 2: 선택시점에 적합한 긍정적 메시지 구성에 대한 접근
• 1) 선택시점에 따른 긍정적 메시지의 설득효과
• 2) 선택시점과 긍정적 메시지 구성수준의 상호작용 효과
• 3) 실험 2의 방법 및 절차
• 4) 연구결과
• 6. 종합 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

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