축제참여의 추진요인과 유인요인에 관한 탐색적 연구 -안동국제탈춤패스티벌을 중심으로- = An Exploratory Study of push and pull Factors in Local Festival participants: The Case of Andong Maskdance Festival

다국어 초록 (Multilingual Abstract)

This study was conducted to find the factors and the relationships involved in behavior of local festival participants. The purpose of this study as follows: First, it was to investigate push factors and pull factors in the context of local festival. Second, it was to find relationships between the push factors and pull factors. Third, it was to identify relationships of impacts between the push factors, the pull factors and intention to revisit and to recommend to others. According to results of this research, three push factors and six pull factors were reduced from a factor analysis. Several relationships were found between the push factors and pull factors. The results also shows that the push factors and pull factors significantly influence to the intention to revisit.