한류 콘텐츠의 경쟁원천에 대한 연구 = A study on competitiveness of ‘Korean Wave’ contents

다국어 초록 (Multilingual Abstract)

This study examines the Korean cultural industry which is the major competitive factor of 'Korean Wave' with diamond model of Michael Porter. This study shows that the aggressive niche market strategy of Korean company and competitive market environment among cultural companies such as the terrestrial broadcasting companies are major competitive edges as firm strategy and structure factor in diamond model. And lots of manpower related in cultural industry and many traditional and cultural assets in Korea apply to the factor condition in diamond model. As the demand condition, the dynamic Korean people and growth in demand of the Asian broadcasting program contribute to 'Korean Wave'. Finally, the highly developed communication infrastructure such as broadband plays a important role in 'Korean Wave' as the related and supporting industries.

다국어 초록 (Multilingual Abstract)

This study examines the Korean cultural industry which is the major competitive factor of 'Korean Wave' with diamond model of Michael Porter. This study shows that the aggressive niche market strategy of Korean company and competitive market environment among cultural companies such as the terrestrial broadcasting companies are major competitive edges as firm strategy and structure factor in diamond model. And lots of manpower related in cultural industry and many traditional and cultural assets in Korea apply to the factor condition in diamond model. As the demand condition, the dynamic Korean people and growth in demand of the Asian broadcasting program contribute to 'Korean Wave'. Finally, the highly developed communication infrastructure such as broadband plays a important role in 'Korean Wave' as the related and supporting industries.

목차 (Table of Contents)

• Abstract
• Ⅰ. 들어가며
• Ⅱ. 한류콘텐츠의 우수성
• Ⅲ. 한류 문화콘텐츠의 경쟁원천
• Ⅳ. 한류 콘텐츠의 경쟁력 강화 방안
• 참고문헌