Strategic sport management : sustainability of sports clubs

목차 (Table of Contents)

• CONTENTS
• 1 Introduction = 1
• 2 From Management to Sport Management = 3
• 2.1 Management Development and Interpretation = 4
• 2.2 Sports Management and Specifics = 9
• 2.3 Manager as a Key Person in a Sports Club = 16
• 2.4 Strategic Management Process and Application to Sports Environment = 22
• 2.4.1 Setting a Vision = 27
• 2.4.2 Current State Analysis = 27
• 2.4.3 Strategy Creation = 29
• 2.4.4 Strategy Implementation = 30
• 2.4.5 Strategy Assessment = 31
• References = 31
• 3 Sport and Sport Environment = 35
• 3.1 Definition of Sport and Sports Industry = 35
• 3.2 Individual and Team Sport = 39
• 3.3 Three Sports Sectors = 40
• 3.3.1 Public Sector = 40
• 3.3.2 Non-profit / Voluntary Sector = 43
• 3.3.3 Professional / Commercial Sector = 45
• 3.3.4 Case Study : Public Sector—Small Country Sports Policy = 47
• 3.3.5 Case Study : Non-profit Sector—Soccer and Politics = 51
• 3.3.6 Case Study : Commercial Sector—NHL Expansion = 53
• 3.4 Sport Culture Role and Development = 54
• 3.4.1 Case Study : Foreign Players Impact on Success in Soccer = 62
• 3.5 Sports Organizations Funding = 68
• 3.5.1 Broadcasting Rights and TV Contracts = 72
• 3.6 Sport Cooperation and Management = 77
• References = 81
• 4 Sustainable Management of Sports Organizations = 87
• 4.1 Key Stakeholders = 87
• 4.1.1 Stakeholder Involvement Model Recommendations = 91
• 4.1.2 Case Study : Sports Clubs–Stakeholder Relations in the USA = 92
• 4.2 Setting Objectives for Sustainability = 105
• 4.3 Strategic Management Process and Bottlenecks = 106
• 4.3.1 Vision = 108
• 4.3.2 Analysis = 110
• 4.3.3 Goal = 113
• 4.3.4 Implementation = 115
• 4.3.5 Assessment and Control = 118
• 4.3.6 Case Study : Sports Clubs Demise Causes = 119
• 4.3.7 Case Study : Startup Club Strategic Management = 129
• 4.4 Strategic Management Process Principles = 135
• References = 137
• 5 Conclusion = 143