기대일치성이 인터넷 쇼핑몰의 전반적 만족과 지속사용 의도에 미치는 영향 = 정보만족과 의사결정유용성 매개효과를 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study is to verify the relationship between expectancy confirmation and continuance intention in internet shopping mall. For this objective, we combine information satisfaction and usefulness of decision making with Expectancy Confirmation Model. Data were collected through a survey of respondents who have the experience of purchase in internet shopping mall, and analyzed by using structural equations model. The results show that expectancy confirmation influences information satisfaction and usefulness of decision making, whereas has not an effect on overall satisfaction. Namely the relation of expectancy confirmation and overall satisfaction is mediated by information satisfaction and usefulness of decision making. Finally, intention of contingence usage was found to be formed through overall satisfaction.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형 및 가설 설정
• Ⅳ. 분석결과
• Ⅴ. 논의 및 결론
• 참고문헌