디지털 라디오방송(DAB)의 수용에 관한 연구 = 독일의 시범사례 분석을 통한 국내 시사점을 중심으로

다국어 초록 (Multilingual Abstract)

This study examines the contents characteristics of DAB and its marketing modelling on the broadcasting-market and analyzes the introduction-policies of DAB in Baden-Wuerttemberg, Germany. There, I predict the acceptability of DAB in Korea: capability of DAB market share, acceptability scale, user's character, etc. I have been asked myself which relevant issues these are from the perspective of contents-modelling (data service) in view of digitalization of the radio. In doing I relied particularly on paradigms from marketing and business.
In order to characterized and analyze the main fields of interest in my research for DAB are worth to be mentioned.
First, to suggest strategies of DAB-introduction and policy scenario of building of the data-broadcasting. Second, to analyze the current situation activities of DAB in Baden-Wuerttemberg, Germany. Third, to establish strategies of domestic system for each step to development.
This report provides the service models for the convergence of voice and data service in the radio-broadcasting. finally, the specific revolution modelling strategies for the data-service provider are presented and it will be a basis for planning the future cp-based radio-broadcasting.
The results of the research-report can be summarized like the following conclusion.
1st, it is essential to implement a data-broadcasting with DAB to accommodate the increasing data-service in radio-area. 2nd, the introduction of DAB is supposed to support with various contents-modelling, including PAD, NPAD-service. 3th, a central objective of DAB policy usually is to secure variety, which means not just maximizing audience choice option, but also including a plurality of options, data values etc. 4th, radio broadcasting markets are more and more contestable. 5th, we are on the way to complex and custom-tailored contents solution.
Through comprehensive analysis of current contents-modelling on DAB, this research could be used as a reference for future DAB-policy directions.
First, can be used as a basic modelling that explains domestic DAB-system.
Second, can be used as a basic guideline for the DAB-provider to establish the evolutionary direction to radio system.
Third, can be used as a basic guideline to analyse the problems of DAB-introduction.