개업공인중개사의 역량이 경영성과에 미치는 영향분석 연구 = Research on the Iimpact of Real Estate Agents’ Capabilities on Business Performance

다국어 초록 (Multilingual Abstract)

The purpose of this study is to clarify the relationship between the competency of licensed real estate agents and their management performance. In order to achieve this purpose, the competency factors of licensed real estate agents were derived and the effects on management performance were statistically analyzed for 238 licensed real estate agents in Seoul and Gyeonggi. As a result, it was found that the technical and attitude factors had a significant influence on the competency of licensed real estate agents. However, the knowledge factor was found to have no effect on management performance. Therefore, in order to improve management performance through the capabilities of licensed real estate agents, technology and attitude factors should be improved. To this end, first, in terms of technology, licensed real estate agents should improve their ability to collect and provide real estate information, analyze real estate properties and solve problems, communicate and cooperate with customers, manage employees of brokerage offices, and manage and manage real estate brokerage businesses. Second, in terms of attitude, licensed real estate agents should have an attitude of sincere performance of real estate brokerage work, an attitude of accepting customer requests, an attitude of protecting customer confidential information and personal information, an attitude of setting goals and carrying out work such as brokerage work areas and real estate contract conclusion, and an attitude of taking responsibility for real estate transaction contract conclusion and transaction performance process.

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