사회공헌활동을 통한 지역친화 사례 연구 : S전자를 중심으로 = Community relationship case study through society contribution activity

다국어 초록 (Multilingual Abstract)

Because Korean enterprise, especially large enterprises was thought from recipient's situation to society restoration degree of enterprise composure resource about society contribution activity. There was occasion that behave discontent or criticism preferably without thanking mind. But, it may give gratitude about society contribution activity that fiscal expenditure of country for society each boundary with present turns around to economy and enterprise oneself's survival is done in uncertain circumstance. Course of Development by paradigm change of enterprise society contribution activity. First, should execute extension by active and organic society contribution activity that run parallel enterprise volunteerism activity of human society contribution with material society contribution activity of the foundation center. Maintains relation that is friendly with society and exuviates at material support center and could know about new strategic access method that invest by public service manpower taking advantage of manpower who is that enterprise is possession. System (awarding system, Matching Grant system, service vacation system etc.) establishment etc.. Encourage composition and employee service activity of person in charge and complete charge formation that equip know-how for organic enterprise resource service activation may have to follow. Second, departs at traditional program such as encouragement of learning business and must develop enterprise's strategy or preceded contribution activity program connecting with ideology. Enterprise's flagship product or corporate image and that enterprise's society contribution activity ingathers effect of correlation (Win-Win) that advances society and enterprise because convert to enterprise survival and strategic dimension for long-term survival base construction raising enterprise's image digging connecting representative contribution activity may be method. When enterprise which do not start enterprise society contribution activity yet develops program first, it may be one among method that succeed find and start segment that investigates and does not what contribution activity other enterprises do. Third, It must be come actively in area social problem solution. Community relationship is one of very important business strategy to most enterprises and is true of essential indispensable constituent to business' health. When a company makes service for local community and self-sacrifice company's business strategy, company's position can be seen positively and it can improve position in the market furthermore to consumers as well as the company can secure manpower of good quality. Place of business of enterprises among many enterprises of advanced nation enterprise which do year donation activity in local community that is located be may.
Fourth, enterprise is doing society contribution activity of most enterprises independently present. But it is doing to double effect of business purpose because form strategic cooperation relation with public institution or civic groups than contribution activity that is individual in the case of advanced corporations and do so that do enterprise's image map enhancement. Enterprise and society right relation formation is very important for wholesome capitalism circle and free radical company ancestor memorial service's development. Positive realization about furtherance of friendly social environment and enterpriser's role promotes social synchronic development in enterprise activity that is gotten through this, and it harden crux of long-term enterprise growth furthermore. Corporate image can make to advertisement. But it can not buy slat into money. It's indirectness public information that the best strategic public information plan does cooperation effort forming partner ten with private organizations and do so that their partners and benefit subject persons speak for.
Fifth, change of government policy is requested so that enterprise's society contribution activity one of important part of the third sector is activated. Specially, in cleaning material part change of government policy of so that enterprise's society contribution activity is activated change of government policy request. Specially, change of government policy is an one of important variable to activate enterprise's society contribution activity in cleaning material part. Forward, society will not evaluate the enterprise into profit that quality of goods that a enterprise offers creates. Even if is seeing container for ink-stone water activity of enterprise enterprise's social activity is ever expectation and promise for sequence that do not bring whether succeed using Available resource by maximum result arrange. When enterprise's society contribution activity is propeled from strategic viewpoint, synergy effect that all of the enterprise and society can benefit, meter wish meter that enterprise and society develop all together come because effect happens, Non-Governmental Organization (NGO) age, community of correlation was readied.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 배경과 목적 = 1
• 2. 연구의 방법 및 구성 = 4
• Ⅱ. 이론적 배경 = 6
• 제 1절. 기업시민적 가치와 기업경영전략적 가치 = 6
• 1. 기업시민적 가치 = 6
• 2. 기업경영전략적 가치 = 8
• 제 2절. 기업 사회공헌활동의 필요성 및 전략적 사회공헌활동 = 9
• 1. 사회공헌활동의 개념 = 9
• 2. 사회공헌활동의 필요성 = 11
• 3. 전략적 사회공헌활동 = 13
• 제 3절. 기업의 사회적 책임과 자원봉사 = 15
• 1. 기업 자원봉사의 개념 = 15
• 2. 기업 자원봉사의 기능 = 19
• 3. 기업 자원봉사의 필요성 = 27
• 4. 기업 자원봉사 제이론 = 30
• 제 4절. 기업 사회공헌활동에 대한 연구 및 한계점 = 35
• 1. 기업 사회공헌활동에 대한 연구 = 35
• 2. 기업 사회공헌활동 연구의 한계점 = 38
• Ⅲ. 국내․외 기업의 사회공헌활동 사례 = 45
• 제 1절. 국내기업의 사회공헌활동 사례 = 45
• 1. 포스코의 사회공헌활동 사례 = 45
• 2. SK그룹의 사회공헌활동 사례 = 47
• 3. 기타 기업의 사회공헌활동 사례 = 50
• 제 2절. 국외기업의 사회공헌활동 사례 = 54
• 1. 듀퐁사의 사회공헌활동 사례 = 54
• 2. IBM의 사회공헌활동 사례 = 55
• 3. 기타 선진회사의 사회공헌활동 사례 = 58
• Ⅳ. 사회공헌활동을 통한 지역친화활동의 ‘S'전자 사례 연구 = 59
• 1. 사회공헌조직 및 역할 = 59
• 2. 사회공헌활동의 실제 = 59
• 3. 사회공헌활동 성과 = 73
• ４. 기존의 사회공헌활동 사례 기업과 ‘S’전자의 차이점 = 75
• Ⅴ. 결론 = 76
• 1. 연구요약 = 76
• 2. 연구의 시사점과 향후 연구방향 = 77
• <참고문헌> = 79
• <영문초록> = 83