소비자 구매행동에 대한 브랜드의 태도 : 토론에 대한 대응 토론 = Brand's Attitude toward Consumer's Purchasing Behavior: Rejoinder to Professor Yoo

다국어 초록 (Multilingual Abstract)

This paper is to rejoin to Professor Changjo Yoo's critique to the present authors' paper, "Brand's Attitude toward Consumer's Purchasing Behavior: Its Role in the Consumer-Brand Relationship," that is published in this issue of Journal of Consumer Studies. The authors want to help readers who are interested in this area by rejoining to Professor Yoo's critique and discussing additional issues. The authors gratefully acknowledge Professor Yoo for his constructive comments and excellent discussions and the editor, Professor Youjae Yi, for giving us an opportunity of writing a rejoining paper.

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