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      학생 특성별 대학교육 만족요인에 대한 중요도-만족도 분석 = The important-satisfaction analysis of educational satisfaction by the student`s characteristics

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      https://www.riss.kr/link?id=A99941958

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      The purpose of this study was to reduce the drop out rates and enhance the quality of education in a university by providing educational services appropriate to the students` needs based on the students satisfaction survey. For this purpose, The questionnaire composed of 10 factors and 41 questions was developed to measure the students` satisfaction, then the survey of 2,023 H-university students was conducted. t-test and ISA were performed according to the students` gender and grade. Firstly, the differences between importance and satisfaction of the every factors were statistically meaningful by the gender and grade. This results implicated that there was apparent needs to enhance student satisfaction through the improving educational services in the university. Secondly, by students` gender and grade, the perception of importance and satisfaction was different. That is, female students` score of importance was higher than male students, but score of satisfaction was lower than male students. This results indicated that more attention was needed to female students to meet their expectations. Specially, the female students` scores of administrative services and students` supports were lower that 3.0. The freshmen`s scores of importance and satisfaction were lowest, and this implies that adaptation to their college life is related with educational satisfaction. Thirdly, by results of ISA, there were many common factors regardless of gender and grade in the “concentrate here” areas, so these factors were most importantly addressed by the university authorities. Two additional factors included in “concentrate here” by the female students were “curriculum” and “administrative services”. “University image” was included in the “concentrate here” area by all of the grades except 4th year students. Based on there results, some suggestions were proposed to improve students` satisfaction.
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      The purpose of this study was to reduce the drop out rates and enhance the quality of education in a university by providing educational services appropriate to the students` needs based on the students satisfaction survey. For this purpose, The quest...

      The purpose of this study was to reduce the drop out rates and enhance the quality of education in a university by providing educational services appropriate to the students` needs based on the students satisfaction survey. For this purpose, The questionnaire composed of 10 factors and 41 questions was developed to measure the students` satisfaction, then the survey of 2,023 H-university students was conducted. t-test and ISA were performed according to the students` gender and grade. Firstly, the differences between importance and satisfaction of the every factors were statistically meaningful by the gender and grade. This results implicated that there was apparent needs to enhance student satisfaction through the improving educational services in the university. Secondly, by students` gender and grade, the perception of importance and satisfaction was different. That is, female students` score of importance was higher than male students, but score of satisfaction was lower than male students. This results indicated that more attention was needed to female students to meet their expectations. Specially, the female students` scores of administrative services and students` supports were lower that 3.0. The freshmen`s scores of importance and satisfaction were lowest, and this implies that adaptation to their college life is related with educational satisfaction. Thirdly, by results of ISA, there were many common factors regardless of gender and grade in the “concentrate here” areas, so these factors were most importantly addressed by the university authorities. Two additional factors included in “concentrate here” by the female students were “curriculum” and “administrative services”. “University image” was included in the “concentrate here” area by all of the grades except 4th year students. Based on there results, some suggestions were proposed to improve students` satisfaction.

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      참고문헌 (Reference)

      1 한은숙, "지방대학교육의 교육만족도 분석" 한국교육행정학회 교육행정학연구 21 (3) : 379 ~ 400 , 2003

      2 한국장학재단, "미래 고등교육 수요변화 분석 및 대응방안 연구" 2011

      3 최영준, "대학생의 대학교육 만족도 변인과 변인 영향력에 관한 연구" 한국성인교육학회 Andragogy Today: Interdisciplinary Journal of Adult & Continuing Education (IJACE) 16 (3) : 61 ~ 83 , 2013

      4 권대봉,박행모,손준종,송선희,오영재, "대학생들의 교육 만족도 결정요인에 관한 탐색적 논의" 한국교육학회 교육학연구 40 (3) : 9 ~ 202 , 2002

      5 권대봉, "대학생 교육수요 만족도에 관한 조사연구" 교육인적자원부 2001

      6 정주영,정주영, "대학교육만족도, 직업가치관, 직업만족도에 관한 구조적 분석" 高麗大學校 大學院 교육행정학연구 31 (1) : 53 ~ 83 , 2013

      7 이정원,임지영, "대학교육 서비스품질, 학교브랜드 및 취업과 학생의 만족도, 충성도의 영향관계" 한국관광학회 63차 제주 학술심포지엄 : 570 ~ 580 , 2008

      8 백승학, "대학 만족도가 타인에 대한 입학권유에 미치는 영향 : 경로분석적 접근" 한국전문대학교육연구학회논문집 11 (3) : 145 ~ 152 , 2010

      9 신소영, "대학 교육만족도 측정도구 개발 및 타당화 연구" 교육과학연구 44 (3) : 107 ~ 132 , 2013

      10 채창균, "대졸 청년층의 대학교육만족도" 2005

      1 한은숙, "지방대학교육의 교육만족도 분석" 한국교육행정학회 교육행정학연구 21 (3) : 379 ~ 400 , 2003

      2 한국장학재단, "미래 고등교육 수요변화 분석 및 대응방안 연구" 2011

      3 최영준, "대학생의 대학교육 만족도 변인과 변인 영향력에 관한 연구" 한국성인교육학회 Andragogy Today: Interdisciplinary Journal of Adult & Continuing Education (IJACE) 16 (3) : 61 ~ 83 , 2013

      4 권대봉,박행모,손준종,송선희,오영재, "대학생들의 교육 만족도 결정요인에 관한 탐색적 논의" 한국교육학회 교육학연구 40 (3) : 9 ~ 202 , 2002

      5 권대봉, "대학생 교육수요 만족도에 관한 조사연구" 교육인적자원부 2001

      6 정주영,정주영, "대학교육만족도, 직업가치관, 직업만족도에 관한 구조적 분석" 高麗大學校 大學院 교육행정학연구 31 (1) : 53 ~ 83 , 2013

      7 이정원,임지영, "대학교육 서비스품질, 학교브랜드 및 취업과 학생의 만족도, 충성도의 영향관계" 한국관광학회 63차 제주 학술심포지엄 : 570 ~ 580 , 2008

      8 백승학, "대학 만족도가 타인에 대한 입학권유에 미치는 영향 : 경로분석적 접근" 한국전문대학교육연구학회논문집 11 (3) : 145 ~ 152 , 2010

      9 신소영, "대학 교육만족도 측정도구 개발 및 타당화 연구" 교육과학연구 44 (3) : 107 ~ 132 , 2013

      10 채창균, "대졸 청년층의 대학교육만족도" 2005

      11 이관형, "교육대학 남학생들의 대학생활 적응과 만족도 연구" 학생생활 연구 26 : 111 ~ 145 , 2000

      12 Servier, R. A., "Those important things: what every college president needs to know about marketing and student recruiting" College & University (Spring) : 9 ~ 16 , 1996

      13 Roszkowski, M. J., "The nature of the importance-satisfaction relationship in ratings: evidence from the normative data of the Noel-Levitz student satisfaction inventory" Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 16 : 211 ~ 221 , 2003

      14 Brown, R. M., "The importance of institutional image to student satisfaction and loyalty within higher education" Higher Education 58 (1) : 81 ~ 95 , 2009

      15 Palacio, A. B., "The configuration of the university image and its relationship with the satisfaction of students" Journal of Educational Administration 40 (4/5) : 486 ~ 504 , 2002

      16 Watson, S., "The 2002 report on the student experience at UCE" 2002

      17 Yu,G.G., "Testing the mediating effect of the quality of college life in the student satisfaction and student loyalty relationship" Applied Research Quality Life 3 : 1 ~ 21 , 2008

      18 Shago, N. E., "Student satisfaction survey as a quality improvement tool at Tshwane University of Technology" Tshwane University of Technology , 2005

      19 Lorenzetti, J. P., "Student satisfaction and retention : understanding the year-by-year relationship" Recruitment & Retention in Higher Education 23 (12) : 5 ~ , 2009

      20 Roberts, J., "Student satisfaction and persistence: factors vital to student retention" Research in Higher Education Journal 6 , 2010

      21 Elliot, K. M., "Student satisfaction : an alternative approach to assessing this important concept" Journal of Higher Education Policy and Management 24 (2) : 197 ~ 209 , 2002

      22 Harvey, "Student feedback" Quality in Higher Education 9 (1) : 3 ~ 20 , 2003

      23 Levitz, R. S., "Strategic moves for retention success" New Directions for Higher Education 108 (winter) : 31 ~ 49 , 1999

      24 Tan, K. C., "Service quality in higher education using an enhanced SERVQUAL approach" Quality in Higher Education 10 (1) : 17 ~ 24 , 2004

      25 Krause, K. L., "Serious thoughts about dropping out in first year : Trends, patterns and implications for higher education. Studies in Learning, Evaluation" Innovation and Development 2 (3) : 53 ~ 68 , 2005

      26 Kwan, P. Y., "Quality indicators in higher education : comparing HongKong and china students" Managerial Auditing Journal 14 (1) : 20 ~ 27 , 1999

      27 Grace, D., "Putting student evaluations inti perspective : The Course Experience Quality and Satisfaction Model" Studies in Educational Evaluation 38 : 35 ~ 43 , 2012

      28 Oliver, R. L., "Processing of the satisfaction response in consumption : a suggested framework and research proposition. Journal of Consumer Satisfaction" Dissatisfaction and Complaining and Behavior 2 : 1 ~ 16 , 1989

      29 Cheng, Y. G., "Multi-models of quality in education" Quality Assurance in Education 5 : 22 ~ 31 , 1997

      30 Roszkowski, M. J., "Measurement of Importance in a Student Satisfaction Questionnaire: Comparison of the Direct and Indirect Methods for Establishing Attribute Importance" Journal of College Student Retention:Research, Theory and Practice 6 (3) : 251 ~ 271 , 2005

      31 Schreiner, L. A., "Linking student satisfaction and retention. Noel-Levitz Research study" 2009

      32 Tonge, J., "Importance-satisfaction analysis for marine-park hinterlands : A Western Australian case study" Tourism Management 28 (3) : 768 ~ 776 , 2007

      33 O'Neil, M. A., "Importance-performance analysis : a useful tool for directing continuous quality improvement in higher education" Quality Assurance in Education 12 (1) : 39 ~ 52 , 2004

      34 Martilla, J. A., "Importance-Performance Analysis" The journal of marketing : 77 ~ 79 , 1977

      35 Gruber, T., "Examining student satisfaction with higher education service : using a new measurement tool" International Journal of Public Sector Management 23 (2) : 105 ~ 123 , 2010

      36 Letcher, D. W., "Determinants of undergraduate business student satisfaction" Research in Higher Education Journal 6 (1) : 1 ~ 26 , 2010

      37 Astin, A. W., "Assessment for excellence: The philosophy and practice of assessment and evaluation in higher education" Oryx , 1993

      38 Moro-Edgio, A. I., "An analysis of student satisfaction : Full-time vs. part-time students" Social Indicators research 96 (2) : 363 ~ 378 , 2010

      39 Barsky, J. D., "A strategy for customer satisfaction" Cornell Hotel and Restaurant Administration Quarterly 33 : 32 ~ 39 , 1992

      40 Athiyaman, A., "A longitudinal analysis of the impact of student satisfaction on attitude toward the university" Proceedings of the academy marketing studies 6 (2) : 38 ~ 45 , 2001

      41 Noel-Levitz, "2003 National student satisfaction report" 2003

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