지각된 건강기능성이 건강관리 자기효능감과 구매의도에 미치는 영향: 토종음식 중심으로 = The Effect of Perceived Health Functionality on Health Management Self-Efficacy and Purchase Intention: Focusing on native food

다국어 초록 (Multilingual Abstract)

Objective: The purpose of this study is to analyze the impact of perceived health functionality on health management self-efficacy and purchase intention. Method: This study was limited to survey data distributed from September 8, 2025, and collected through September 22, 2025. After excluding insincere responses, 307 copies were used for empirical analysis. This study also used SPSS 29.0 for statistical analysis. Results: Both perceived reward and need factors of health functionality positively influenced health management self-efficacy and purchase intention. Health management self-efficacy positively influenced purchase intention. Implications: This study is differentiated from prevous studies by analyzing the influence of perceived health functionality on health management self-efficacy and purchase intention. This study is also academically based on consumer behavior theory related to the field of native foods and presents practical implications.