Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy

다국어 초록 (Multilingual Abstract)

While Indian malls are proliferating, 80% are ailing. Why is this? There are a numberof possible explanations, including the inability to compete with unorganized retailersand an inadequate understanding of the evolving influences that impact Indianconsumer behavior. Using a mall intercept technique, this study investigatedantecedents to Indian consumers’ mall patronage intention. SEM analysis suggests thatthe impacts of motivation, subjective norms, materialism and self-efficacy on mallpatronage intention reflect evolving Indian consumer behavior.

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