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      지역 브랜드의 신뢰성과 지역 문화축제에 대한 평가의 관계 = Relationship between Local Brand's Credibility and Evaluation on the Local Culture Festival : Focused on Yeongcheon Herb Festival

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      https://www.riss.kr/link?id=A99708602

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      다국어 초록 (Multilingual Abstract)

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      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in Yeongcheon, on about how they percept the local brand credibility and furthermore, what judgement they have of the festival. As the result of the analysis ; First, the local brand credibility takes on two kinds of variables such as expertise and trustworthiness. Second, the local brand credibility attains a good influence by being conscious of the local festival for the perceived quality that is judged. Third, the credibility for the local brand has a good influence by the saving from information costs. Fourth, by confirming that the local festival requires high quality, the repeatedly visit rate goes up. Last, the information cost savings by the local festival has a good influence on the repeatedly visit rate.
      번역하기

      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in ...

      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in Yeongcheon, on about how they percept the local brand credibility and furthermore, what judgement they have of the festival. As the result of the analysis ; First, the local brand credibility takes on two kinds of variables such as expertise and trustworthiness. Second, the local brand credibility attains a good influence by being conscious of the local festival for the perceived quality that is judged. Third, the credibility for the local brand has a good influence by the saving from information costs. Fourth, by confirming that the local festival requires high quality, the repeatedly visit rate goes up. Last, the information cost savings by the local festival has a good influence on the repeatedly visit rate.

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      다국어 초록 (Multilingual Abstract)

      영어
      한국어
      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in Yeongcheon, on about how they percept the local brand credibility and furthermore, what judgement they have of the festival. As the result of the analysis ; First, the local brand credibility takes on two kinds of variables such as expertise and trustworthiness. Second, the local brand credibility attains a good influence by being conscious of the local festival for the perceived quality that is judged. Third, the credibility for the local brand has a good influence by the saving from information costs. Fourth, by confirming that the local festival requires high quality, the repeatedly visit rate goes up. Last, the information cost savings by the local festival has a good influence on the repeatedly visit rate.
      번역하기

      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in ...

      This research is about the confirmed connection of the local and local festival rate, regarding the local and local festival as one brand. For this, we used structural Equation Model to analyze visitors, that are coming to the herb remedy festival in Yeongcheon, on about how they percept the local brand credibility and furthermore, what judgement they have of the festival. As the result of the analysis ; First, the local brand credibility takes on two kinds of variables such as expertise and trustworthiness. Second, the local brand credibility attains a good influence by being conscious of the local festival for the perceived quality that is judged. Third, the credibility for the local brand has a good influence by the saving from information costs. Fourth, by confirming that the local festival requires high quality, the repeatedly visit rate goes up. Last, the information cost savings by the local festival has a good influence on the repeatedly visit rate.

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      목차 (Table of Contents)

      • Abstract
      • Ⅰ. 서론
      • Ⅱ. 이론적 배경
      • Ⅲ. 가설 설정
      • Ⅳ. 영천한약장수축제에 대한 개요 및 연구방법
      • Abstract
      • Ⅰ. 서론
      • Ⅱ. 이론적 배경
      • Ⅲ. 가설 설정
      • Ⅳ. 영천한약장수축제에 대한 개요 및 연구방법
      • Ⅴ. 가설 검증
      • Ⅵ. 결론
      • 참고문헌
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