인문,사회과학편 : 워터파크의 서비스품질이 소비자만족, 재방문, 추천의도에 미치는 영향 = The Effects of Service Quality on Satisfaction, Reviewing Intentions, and Recommendation of Consumer of Water Parks

다국어 초록 (Multilingual Abstract)

Recently, many water parks have been constructed as resort around Seoul. In this study, which has more than two pools, two play facilities and a swimming facility with a capacity of 1,200 people. This For this study, a questionnaire was used. 350 completed self-administration questionnaires from 3 water parks in GyeonGi-Do, Yongin, Masung, Paju. Finally, 335 questionnaires were used for data analysis. In order to statistically analyze the data, this study used SPSS 12.0. Data analysis include, frequency analysis, factor analysis, reliability analysis, correlation analysis, & multiple regression analysis. A final result, service quality of swimming resort influence consumer behavior. Reliability, Responsiveness, and Tangible influence revisit intention. Reliability, Responsiveness, Assurance influence recommendation. Reliability, Assurance, Tangible influence satisfaction.