관광윤리의 인식에 관한 연구 = A Study of Recognition of Tourism Ethics

다국어 초록 (Multilingual Abstract)

This paper is aimed at comparing tourism ethics between the Korean peoples and the New Zealand peoples, and finding out the differences of their recognition reactions and interpretations about the measurement of tourism ethics. Its results are as follows:
1. In the analysis results of recognition of tourism ethics as the objects of the Korean peoples, the rates of relativism tendency are low and those of utilitarianism are high. It means that the Korean peoples have the viewpoint of one ethical value and they value the common happiness highly respectively.
2. In the case of the New Zealand peoples, the rates of egoism tendency are low and those of relativism and justice are high. It means that they value the long cultural heritage to respect other people and they value justice and cherish various ethical value as poly-cultures and poly-races coexist.
3. Average differences of ethics measurement in two peoples show the big differences in relativism and justice. It means that the New Zealand peoples have higher levels than the Korean peoples in these ethics.
4. Such results show that the conceptual model of this research that the ethical decisions develop from egoism to utilitarianism, from utilitarianism to justice, from justice to duty principle owing to the influences of internal value and external environment has right aspects partially.
5. New Zealand is more mature in democracy and capitalism than Korea because she has a longer modernization history, and New Zealand tourism ethics is higher than that of Korea as in New Zealand tourism occupy the important portion in economical growth, and this can be owing to the results of learning effects.

국문 초록 (Abstract)

본 연구는 우리나라와 뉴질랜드의 관광윤리 인식을 비교하여 관광산업에 있어서 관광윤리의 인식을 제고시켜 수준 높은 관광윤리를 유지하게 하고자 하는데 연구목적이 있다.
검증결과 우리나라 조사대상자들과 뉴질랜드 조사대상자들이 있어서 각각의 윤리척도들에 대한 평균차이를 보면 이기주의와 의무론, 공리주의 척도에서는 큰 차이를 보이지 않고 있으나, 상대주의와 정의론 척도에서는 큰 차이를 보이고 있음을 알 수 있다.
이는 뉴질랜드는 근대화의 역사가 오래되어 우리나라보다 민주주의와 자본주의가 성숙되어 있고, 관광이 경제의 주요 부분인 뉴질랜드의 관광윤리 수준이 우리나라보다 높다고 할 수 있으며, 이는 학습효과에 의한 결과라 할 수 있다.

참고문헌 (Reference)

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