블로그마케팅에 관한 연구-싸이월드를 중심으로- = A Study on the Blog Marketing-focused www.cyworld.com-

다국어 초록 (Multilingual Abstract)

Internet users amounted to 10 % of the world population in 2002. On the other hand, it is said that netizens amount to 45% of the population in developed countries and to 5% in developing countries by the statistic of the end of 2003. It is analyzed that internet population amounts to 29,920,000, 65% of total population, in December 2003, increased by 6.1%, compared to the same month in 2002. In this circumstance, people want to have their own spaces, where they can express themselves to and be recognized by others. But it is not easy to have a space in busy daily living. So a `blog` appears to meet customers` asks. A blog is a kind of non fixed typed media, where news, opinions, discussions and conversations are mixed up, that is, a kind of new typed media. This blog, a kind of non-fixed typed media, is a kind of new and powerful media style of the next generation, a pattern of evolution or a kind of transformed media. So this thesis recognizes the characteristic and importance of a blog as a kind of media and intends to take a role in a research very useful for the growth and development of internet media through marketing strategy of a blog.

참고문헌 (Reference)

1 "연결성에 따른 장르유형분석 연구 / 권상희 / 사이버커뮤니케이션 춘계 학술대회 발표논문"

2 "싸이질은 멈출 수 없다 문화미래세미나"

3 "싸이질은 멈출 수 없다 문화미래세미나"

4 "싸이월드는 왜 떳을까"

5 "싸이월드는 과연 다음을 넘어섰을까"

6 "블로그의 사회문화적 진화와 이슈 / 김지수 / 정보통신정책 제16권 8호"

7 "블로그를 활용한 마케팅 전략과 효과에 관한 연구" 2005