선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석

다국어 초록 (Multilingual Abstract)

PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. We investigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis, we measure main and interaction effects of product and service. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and show the direction of PSS strategy using main and interaction effect.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌연구
• 3. 연구 모형
• 4. 연구 결과
• 5. 결론
• 참고문헌

참고문헌 (Reference)

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