호텔 기업의 사회적 책임(CSR)활동이 조직의 자존감, 효능감, 조직 일체감과 고객 지향성에 미치는 영향 = The Effects of CSR on the Organizational esteem, efficacy, identification, and Customer Orientation for Hotel Employees

다국어 초록 (Multilingual Abstract)

The purpose of this study is to verify the mediating effect of Organizational esteem, Group efficacy, Organizational identification on the relationships between perception of hotel employees on CSR activities and customer orientation. For empirical research, this study surveyed 300 hotel employees who work in deluxe Hotels. As a result of this study, exploratory factor analyses were adopted to identify the underlying the four dimensions of CSR activities used in the study include legal-ethical, environmental, economic, and philanthropic. Perception of hotel employees on legal-ethical CSR, environmental CSR and economic CSR had positive influence on Organizational esteem, Group efficacy, and Organizational identification. However, the philanthropic CSR is not supported that it influences group efficacy. Organizational esteem, Group efficacy, and Organizational identification had mediated effects on the between legal-ethical CSR, environmental CSR, economic CSR and customer orientation. But philanthropic CSR and group efficacy didn`t. Based on these results, some theoretical and practical implications were suggested.

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