부러움: 연합과 접근의 동기를 알리는 전략적 커뮤니케이션 = Buroum: An Emotion Strategically Communicating Association and Approach Motives

국문 초록 (Abstract)

이 연구는 회귀분석과 가상 정서 상황에서의 정서 표현 대상에 대한 인상 평가의 비교를 통해 한국의 대표적 선망 관련 정서인 "부러움"과 "시샘"이 가지는 사회적 기능의 차이를 탐색하였다. 구체적으로 부러움이 시샘에 비해 상향 사회비교 대상에 대한 심리적 거리를 좁히고 다가가고자 하는 동기와 관련을 가지는지, 특히 정서 표현을 통해 이러한 사회적 동기를 신호하는 것이 가능한지를 살펴보고자 하였다. 연구 결과 사회비교 지향 성향이 높을수록 부러움을 많이 경험하였으며 부러움을 표현한 대상에 대해서는 시샘을 표현한 대상에 비해 우월함을 인정하면서도 심리적 거리를 가깝게 느끼고 호감을 보이는 것으로 나타났다. 이러한 결과는 시샘이 상향 사회 비교 상황 중에서도 심리적 거리가 멀거나 가깝게 지낼 필요가 없는 사람에 대해 느끼는 ‘분리’ 혹은 ‘회피’의 정서인 데 비해, 부러움은 가까운 혹은 가깝게 지낼 필요가 있는 대상에 대해 갖게 되는 ‘연합’ 혹은 ‘접근’의 정서임을 보여준다.

다국어 초록 (Multilingual Abstract)

This study examined social functions of two envy-related emotions in Korea: Buroum (benign envy) and sisem (malicious envy). Although these two emotions might share some common features as members of envy family,it was hypothesized that they are associated with solving different social problems and thus serve different social functions. The results showed that buroum was uniquely predicted by high level of social comparison orientation and low level of prevention motives. In addition, experience of being envied in terms of buroum, compared to that in terms of sisem, evoked greater eciprocal sense of closeness and desire to be close with the person who envied. These findings suggest that experience of sisem is associated with and is based on ‘separation' or ‘avoidance’ motives and serves a social function of balancing unjustified unfairness whereas the experience of buroum is associated with and is based on ‘association' or ‘approach' motives and serves a social function of managing interpersonal harmony and strengthening social ties in collectivist and interdependent cultures.

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