한중 방송콘텐츠 교류 활성화를 위한 고찰 = A study on the broadcasting contents exchange between South Korea and China

국문 초록 (Abstract)

본 연구에서는 한중 양국 방송콘텐츠 교류의 활성화를 위한 시사점을 얻기 위해 한중 방송콘텐츠 교류의 실태를 분석하였다. 이러한 분석을 통해서 한국과 중국의 방송콘텐츠의 특징, 차이점과 교류에서 나타난 문제점을 제시해 보고, 아울러 한국과 중국 상황에 적합한 방송콘텐츠의 교류의 개선방안과 확대전략을 모색해 보고자 하였다. 첫째, 한국의 방송콘텐츠는 수출액이 급격한 증가 및 수출편수의 증대는 외형적으로는 문제가 없어 보이지만 아시아 지역 및 드라마 프로그램에만 편중된 수출이라는 점이 문제가 될 수 있다. 둘째, 종래의 드라마 위주의 방송 교류에서 다큐멘터리와 오락프로그램 같은 다양한 방송콘텐츠 교류가 필요하다. 셋째, 법적인 교류 규정을 잘 검토해야 한다. 또한 한국의 경우 ‘한류’를 무기로 무조건 수출액을 증가하는 목표를 버려야 한다. 중국 시청자들은 한국의 방송콘텐츠에 대해서 높은 기대가 있었지만 시간이 흐른 뒤에 실망하고 있는데, 이것은 무엇보다도 방송콘텐츠의 질이 담보되어야 함을 의미한다.

다국어 초록 (Multilingual Abstract)

China and South Korea are friendly neighbors. These two countries had kept a closely relationship regardless of the geographical location, economic, or political aspects. Since three kingdoms, there has been closer economic and trade exchanges between China and South Korea. In 1992, China and South Korea established formal diplomatic relationship, since then, the communication between two countries entered the period of victory gradually.
The communication field between the two countries is very widely, especially in cultural aspect which is with outstanding achievements. The communication between Chinese television program and South Korean television program is the most important point in the success of their cultural communication, which has played an active and significant role in the communication between two countries after the establishment of diplomatic relations. Therefore, by using the literature as a major research methods, this paper will mainly discuss the communication between Chinese television program and South Korean television program. The paper will focus on the analysis of situation and content in the communication between Chinese television program and South Korean television program in recent years, especially in the area of drama, entertainment, and documentary. By the analysis of this paper, the author will conclude the main problems in the communication in the television program between two countries, as well as to seek the effective solutions. The main objective of this paper is to expand further communication between Chinese television program and South Korean television program, which in other words, to promote the communication in the cultural, economic, political, and other fields.
In order to achieve the above purpose, this paper sets four following research questions:
[Research Question 1] What is the current situation of the broadcasting between China and South Korea?
[Research Question 2] How many types of the broadcasting between China and South Korea, what are they?
[Research Question 3] What are the problems in the broadcasting between China and South Korea?
[Research Question 4] What are the solutions and development in the broadcasting between China and South Korea?
By using the literature annoying method, the author analyses and concluded the related law and regulations of the television broadcasting communication between China and Korea. This goal of the paper is to attempt to find out the different spot and solution in the law and regulations of the two countries. In the main body of the paper, the current development of “Korea Wave” is mentioned, which is the most important point in the communication between Chinese television program and South Korean television program.
Through the joint efforts, China and South Korea has built up a friendly relationship in the cultural communication. The author believes that this relationship will be able to withstand various tests, and achieve higher level in the future.