채용광고에서의 직무특성과 지원자 성격특질의 일치성 효과: 지각된 개인-환경 적합성, 조직매력도 및 직무수용의도 = The Consistency Effect between Applicants’ Personality Traits and Job Characteristics on Employment Advertisement: Perceived P-E Fitness, Organizational Attractiveness, and Intention to Job Acceptance

국문 초록 (Abstract)

직무와 조직에 적합한 인재를 선발하는 것은 인적자본의 강화를 통한 기업 경쟁력의 주요 수단이다. 본 연구는 채용광고에 기술된 직무특성과 지원자 성격특질 간의 일치성이 지각된 개인-환경 적합성, 조직매력도 및 직무수용의도에 미치는 효과를 알아보고자 한 것이다. 이를 위해 구직을 준비하는 대학생을 대상으로 채용상황을 설정한 실험을 수행하였다. 먼저 사전검사로 성격검사를 실시하여 개인의 성격특질을 분류하고, 1개월 후에 실험조건별 자발적 참여자 80명을 대상으로 실험을 진행하였다. 본 실험에서 피험자들은 자신의 성격과 일치하는 채용광고와 다른 성격특질을 포함하는 채용광고를 보았고 실험종료 후에 지각된 적합성, 조직매력도, 직무수용의도 등을 평가하였다. 실험 목적상 제시된 정보의 순서효과를 통제하기 위해 라틴스퀘어 설계와 아이트랙커를 통한 시각적 주의를 측정하고 척도문항에 대한 반응편향을 제거하는 강제선택절차를 사용하였다. 연구결과, 직무특성과 개인 성격 간의 일치성 효과는 개인-직무 적합성과 직무수용의도에서 강하게 나타난 반면 개인-조직 및 욕구-공급 적합성 지각에서는 상대적으로 약하게 나타났다. 한편 조직매력도에 대한 직무와 개인 간의 성격 일치성 효과는 발견되지 않았다. 특히 본 연구의 결과는 성실성 차원의 일치성 효과가 다른 성격차원에 비해 강하다는 것을 보여준다. 마지막으로 본 연구결과에 대한 시사점과 제한점을 논의하였다.

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