모빌티로로 변화에 따른 서울 모터쇼의 홍보 콘텐츠의 사례연구 -서울 모빌리티 쇼의 홍보 포스터 중심으로- = A Case Study on the Promotional Contents of the Seoul Motor Show according to the Change of Mobility - Focusing on the promotional poster of the Seoul Mobility Show -

다국어 초록 (Multilingual Abstract)

Korea's automobile industry is growing remarkably while the country's first automobile transportation business began in 1912 and is now ranked fifth in the world by 2024.Korea's first passenger car, "Shibal," created by "International Vehicle Co., Ltd." in 1955, can be said to be the first Korean car. The meaning of "Shibal" is "始," which means "to start at the beginning," and as the name implies, it is the car that became the starting point of our automobile industry. After the Korean War in 1953, it gradually turned to the industry and developed, and from the development of Hyundai Motor's Pony in 1973, it has made remarkable progress. In May 1995, the Seoul Motor Show was held at COEX for the first time under the slogan of "A Moving Living Space and the Reality of a Rich Life," and a large-scale event involving a total of 204 companies from seven countries began. The biennial motor show was very popular with Korean automobile enthusiasts, and the event name has changed from the Seoul Motor Show to the Seoul Mobility Show from 2021, promoting various mobility-based projects and achieving a position suitable for the global automobile show. In Hyundai, IT based on the 4th industry is emerging as an important topic, and the foundation for autonomous driving and electric vehicles is expanding. This mobility is used in various industries and is expanding into a core strategic business in the future. Accordingly, various promotional contents such as media means and customer participation for the Seoul Mobility Show are being used, and they are an important key to the promotion strategy of the Seoul Mobility Show. By expressing promotional visuals using various images, we intend to express the key visual that will be used for promotion by maximizing visual effects that fit the concept of mobility.
This study was commissioned by the organizing committee of the Seoul Mobility Show to present effective examples of promotional content being used through various case-oriented expression studies on the key visual of the 2025 mobility show, which celebrates its 30th anniversary through the main promotional visual expression case.