國家이미지와 信賴가 成果에 미치는 影響에 대한 實證硏究

다국어 초록 (Multilingual Abstract)

The research was conducted on country image, trust and performance relationship. Empirical study purpose is to testify influences relationship, factor analysis and path analysis above variables by structural equation model tool (AMOS 4.0).
It was foound that firstly how much country image influence to trusted and Secondly how much trust influence to performances. this these research ideas are newly tried study so it have a limitations about theoretical back ground but empirical test results are positively direction to research idea and that validity and Cronbach's α values are support by the test and hypotheses except H2.
Country Image, Trust and performance relationship model. Was tested. The result values are RMR: 0.072, GFI: 0.934, AGFI: 0.871, NFl: 0.921 so there is no general problem on model validation and that Chi-square value is 46.563, degree of freedom is 23, Probability level = 0.003.

참고문헌 (Reference)

1 "한국기업의 국제합작투자 특성과 성과에 관한 실증 연구" 1997

2 "원산지효과를 추론시키는 상표명 효과에 관한 연구" 2004

3 "경로구성원 쌍방의 독자적 신뢰에 대한 개념 연구" 한국마케팅학회 2 (2): 2000

4 "” Journal of Business Research" 1993

5 "“한국의 대외이미지 현황 및 경제적 파급효과”" 한양대 경제연구소 15 (15): 1994

6 "“The Role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products ” Journal of Advertising Research" 1988

7 "“The Commitment-Trust Theory of Relationship Marketing ” Journal of Marketing" 1994

8 "“Product Bias in The Central American Common Market ” Journal of Marketing Research" 1965

9 "“Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations ” Journal of the Academy of Marketing Science" 1991

10 "“Factors Affecting Trust in Market Research Relationships ” Journal of Marketing" 1993

11 "“Cue Utilization in the Quality Perception Process Proceedings of the Third Annual Conference of the Association for Consumer Research Association for Consumer Research" 1972

12 "“Country-of-Origin Effects on Product Evaluations ” Journal of International Business Studies" (1) : 1982

13 "“Assessing the Impact of Country of Origin on Product Evaluations ” Journal of Marketing Research" 1985

14 "“An Integrative Model of Organizational Trust ”" 20 (20): 1995

15 "“An Experiment on The Salience of Country-of-Origin in The Era of Global brands" 1992

16 "“A comparison of Japanese and U Attitudes toward Foreign Products ” Journal of Marketing" 1970

17 "The Effects of Perceived Interdependence on Dealer Attitudes" 32 : 1995.8

18 "The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships" 61 : Jan.1997

19 "Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects" 15 (15): 2002

20 "LISREL 적용상의 유의사항과 문제점" 한국마케팅학회 3 (3): 2001

21 "Halo or Summary Construct? ” Journal of Marketing Research" 1989

22 "Extending Trust and Mutual Trust in Business Relationship toward a Synchronized Trust Chain in Marketing Channels" 39 : 2001

23 "Effects of Supplier Market Orientation on Distributor Market Orientation and The Channel Relationship :The Distributor Perspective" 62 : July.1998

24 "Construction and Validation of the CETSCALE ” Journal of Marketing Research" “consumer eth (“consumer eth): 1987

25 "Antecedents of Commitment and Supplier Chain Relationships in High Technology Markets" 30 : 2001

26 "An Exploratory Study of Exclusive Dealing in Channel Relationship" 25 (25): 1997

27 "An Exploratory Investigation of Organizational Antecedents to New Product Success" 34 : 1997.2

28 "An Expanded Model of B2B Partnership Formation and Sucess" Industrial Marketing Management 30 : 2001

29 "An Analysis of International Business to Business Relationships Based on the Commitment-Trust Theory" 31 : 2002

30 "AMOS 구조방정식모형분석" SPSS아카데미 2002

31 "A Longitudinal Study of the Impact of Market Structure and Market Orientation Culture on Dimensions of Small-Firm Performance" 24 (24): 1996

32 "A Framework for Managing Country-of-Origin Effects ” Journal of International Business Studies" 1992