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    CRM 활동이 관계편익, 관계몰입 및 행동의도에 미치는 영향  :  미용산업을 중심으로 = The Effects of CRM Activities on Relational Benefits, Relational Commitment and Behavioral Intention : Focused on Beauty Business

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    https://www.riss.kr/link?id=A82407725

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    The study examines the influences of CRM activites to the relational benefits, relational commitment and behavioral intention. First of all, CRM activities were classified into 3 categories using factor analysis: continuous contact, discriminated management, typical compensation. Or Relational benefits were classified into 3 categories: social benefits, customization benefits, economic benefits. To analyze the data, with SPSS program (Ver.12.0) and AMOS program (Ver.5.5). The result of fators analysis, only discriminated management have a positive effect with continuous contact, discriminated management and typical compensation. Second, continuous contact, discriminated management and typical compensation have a positive with relational commitment. Furthermore all benefits have a positive with behavioral intention.
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    The study examines the influences of CRM activites to the relational benefits, relational commitment and behavioral intention. First of all, CRM activities were classified into 3 categories using factor analysis: continuous contact, discriminated mana...

    The study examines the influences of CRM activites to the relational benefits, relational commitment and behavioral intention. First of all, CRM activities were classified into 3 categories using factor analysis: continuous contact, discriminated management, typical compensation. Or Relational benefits were classified into 3 categories: social benefits, customization benefits, economic benefits. To analyze the data, with SPSS program (Ver.12.0) and AMOS program (Ver.5.5). The result of fators analysis, only discriminated management have a positive effect with continuous contact, discriminated management and typical compensation. Second, continuous contact, discriminated management and typical compensation have a positive with relational commitment. Furthermore all benefits have a positive with behavioral intention.

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