관광기업의 SNS(Social Network Service)활동이 의료관광국 이미지와 고객의 구전에 미치는 영향에 관한 연구 = 미용성형중심으로

다국어 초록 (Multilingual Abstract)

The Purpose of this study is firstly to examine which Tourism corporate`s activity of SNS affects the electronic word -of -mouth and the image of the country of medical tourism, secondly to examine how the image of the country of medical tourism affects electronic word of mouth and lastly to present ways for successful business SNS marketing of cosmetic surgery tourism industry. The 205 valid survey data were gathered from the users who have prior experiences in SNS. we conduct the analysis to find that SNS activities had a positive influence on the electronic word -of -mouth and have significant impacts on the image of the country of medical tourism. In addition, the image of the country of medical tourism have a positive influence on the electronic word -of -mouth.