Financial products entail either gains or losses, and customers’ psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers’ behavior by introducing consumers’ psy...
http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
https://www.riss.kr/link?id=A99935555
2014
Korean
KCI등재
학술저널
69-81(13쪽)
6
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
Financial products entail either gains or losses, and customers’ psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers’ behavior by introducing consumers’ psy...
Financial products entail either gains or losses, and customers’ psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers’ behavior by introducing consumers’ psychological variables such as regulatory focus and construal levels. According to the regulatory focus theory, there are two distinct motivational orientations called promotion focus and prevention focus. And, construal level theory proposes that people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. We have incorporated these two psychological variables into financial consumer behaviors.
In the experiment 1, the results have showed that promotion focused customers prefer fund products to deposit products, whereas prevention focused customers have showed the opposite result. In the experiment 2, both regulatory focus and construal level were considered. Specifically, under the high level message, promotion focused customers have showed higher preference to fund products than the prevention focused customers, and no significant difference for the deposit products. On the contrary, given the low level message, prevention focused customers have showed higher preference to both fund and deposit products than the promotion focused customers.
Therefore, it comes to the conclusion that it will be efficient for the financial companies to use high level messages for the promotion focused customers and low level messages for the prevention focused customers. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.
목차 (Table of Contents)
참고문헌 (Reference)
1 천성용, "한국 금융회사 마케팅 현황에 대한 탐색 연구" 한국마케팅학회 12 (12): 111-133, 2010
2 하영원, "조절초점이 금융소비자의 투자 행동에 미치는 영향 - 처분효과와 처분 후 위험 대안 선택 행동에 대한 조절초점의 조절적 역할을 중심으로 -" 한국경영학회 40 (40): 605-631, 2011
3 박세훈, "조절적 적합성과 과도한 적합성이 소비자의 선택 연기에 미치는 영향" 한국소비자학회 20 (20): 151-175, 2009
4 Aaker, J.L, "’I’ Seek Pleasures and ‘We’ Avoid Pains : the Role of Self-regulatory Goals in Information Processing and Persuasion" 28 (28): 33-49, 2001
5 Lee, A.Y., "Value from Regulatory Construal Fit : The Persuasive Impact of Fit Between Consumer Goals and Message Concreteness" 36 : 735-747, 2010
6 Mogilner, C, "Time Will Tell : The Distant Appeal of Promotion and Imminent Appeal of Prevention" 34 : 670-681, 2008
7 Wang, J., "The Role of Regulatory Focus in Preference Construction" 43 (43): 28-38, 2006
8 Liberman, N., "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decision : A Test of Temporal Construal Theory" 75 (75): 5-18, 1998
9 Werth, L., "The Effects of Regulatory Focus on Braking Speed" 37 (37): 2764-2787, 2007
10 Liberman, N., "The Effect of Temporal Distance on Level of Mental Construal" 38 (38): 523-534, 2002
1 천성용, "한국 금융회사 마케팅 현황에 대한 탐색 연구" 한국마케팅학회 12 (12): 111-133, 2010
2 하영원, "조절초점이 금융소비자의 투자 행동에 미치는 영향 - 처분효과와 처분 후 위험 대안 선택 행동에 대한 조절초점의 조절적 역할을 중심으로 -" 한국경영학회 40 (40): 605-631, 2011
3 박세훈, "조절적 적합성과 과도한 적합성이 소비자의 선택 연기에 미치는 영향" 한국소비자학회 20 (20): 151-175, 2009
4 Aaker, J.L, "’I’ Seek Pleasures and ‘We’ Avoid Pains : the Role of Self-regulatory Goals in Information Processing and Persuasion" 28 (28): 33-49, 2001
5 Lee, A.Y., "Value from Regulatory Construal Fit : The Persuasive Impact of Fit Between Consumer Goals and Message Concreteness" 36 : 735-747, 2010
6 Mogilner, C, "Time Will Tell : The Distant Appeal of Promotion and Imminent Appeal of Prevention" 34 : 670-681, 2008
7 Wang, J., "The Role of Regulatory Focus in Preference Construction" 43 (43): 28-38, 2006
8 Liberman, N., "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decision : A Test of Temporal Construal Theory" 75 (75): 5-18, 1998
9 Werth, L., "The Effects of Regulatory Focus on Braking Speed" 37 (37): 2764-2787, 2007
10 Liberman, N., "The Effect of Temporal Distance on Level of Mental Construal" 38 (38): 523-534, 2002
11 Liberman, N., "The Effect of Level of Construal on Temporal Distance" 43 : 143-149, 2007
12 Förster, J., "Speed Accuracy Decisions in Task Performance : Built in Trade-off or Separate Strategic Concerns?" 90 : 148-164, 2003
13 Crowe, E, "Regulatory Focus and Strategic Inclinations : Promotion and Prevention in Decision Making" 69 (69): 117-132, 1997
14 Cesario, J., "Regulatory Fit and Persuasion : Transfer from ‘Feeling Right’" 86 (86): 388-404, 2004
15 Zhou, R, "Promotion and Prevention across Mental Accounts : When Financial Products Dictate Consumers’ Investment Goals" 31 : 125-135, 2004
16 Liberman, N., "Promotion and Prevention Choices between Stability and Change" 77 : 1135-1145, 1999
17 Todorov, A., "Probability as a Psychological Distance : Construal and Preferences" 43 : 473-482, 2007
18 Higgins, E. T., "Making a Good Decision : Value from Fit" 55 (55): 1217-1230, 2000
19 Chernev, A., "Goal-attribute Compatibility in Consumer Choice" 14 (14): 141-150, 2004
20 Ehrlich, E., "Financial Services Marketing Handbook" Bloomberg Press, NJ 2004
21 Ennew, C.T., "Financial Services Marketing" Butterworth-Heinemann, MA 2007
22 Trope, Y., "Construal-Level Theory of Psychological Distance" 117 (117): 440-463, 2010
23 Trope, Y., "Construal Levels and Psychological Distance : Effects on Representation, Prediction, Evaluation, and Behavior" 17 (17): 83-95, 2007
24 Higgins, E. T., "Beyond Pleasure and Pain" 52 (52): 1280-1300, 1997
25 Holbrook, M.B, "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising" 14 : 404-420, 1987
26 Higgins, E.T, "Advances in Experimental Psychology, Vol.30" Advances in Experimental Psychology 1-46, 1998
27 Herzenstein, M., "Adoption of New and Really New Products : The Effects of Self-Regulation Systems and Risk Salience" 44 (44): 251-260, 2007
Steiner Ring Star 문제를 해결하기 위한 새로운 Mixed-Integer Programming Modeling
소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2026 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2020-01-01 | 평가 | 등재학술지 유지 (재인증) | |
2017-01-01 | 평가 | 등재학술지 유지 (계속평가) | |
2013-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2010-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2008-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2006-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2004-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2001-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | |
1998-07-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.66 | 0.66 | 0.69 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.69 | 0.66 | 1.157 | 0.2 |