축제로서의 시인프라 방향성과 대중화 방안

다국어 초록 (Multilingual Abstract)

Ideological festival strategy in the modern society broadly applies pursuant to practical values. Nature of a festival has changed differently from the past but there is no change in the fact that the subject enjoying a festival is the public. This means that values and sensitivity of the public are very important elements of a festival. It
is necessary to supplement them in order for a literary festival to have a festival function. Therefore, this thesis aims to promote development of genre but also to find out directivity and popularization method of poem infrastructure as a festival for a writer and the public to communicate with each other and enjoy it.
Currently, the literary festival in Busan area has a problem not to be able to be individualized as a literary festival due to its nature of genre mixed type and insufficient budget support. Following supplementation and popularization method are necessary for conversion to a literary festival so that a creator and the public may
share poetic aesthetics and have a sense of unity as members of society.
First, it is necessary to hold a literary festival with poem genre identity for development of poems. Since modernism poets in Busan area have positive activities now, it will be an idea to open a poem festival with modernism identity. Next, it is necessary to make a change from a writer-oriented festival to the public-oriented festival. Current poem infrastructure of literary festival is supported and formed with focus on writers and it is required to be changed to the public-oriented one to satisfy both regional development and city s individuation as a cultural strategy. Finally, it is
required to develop digital programs suitable for values of the times and sensitivity of the public in order to have poetic communication. As it is the time social cultural communication is done mainly through online and therefore, it is necessary to use digital media like internet for stimulation of interest and concern of the public for application as literary festival programs.
Such directivity and popularization method of poem infrastructure will be a help to change a writer-oriented poem festival to a individualized poem festival for communication and enjoyment between a writer and the public.