소비자의 구매충동 제어전략에 관한연구 = The Strategies of Consumers to Resist their Buying Impulse

다국어 초록 (Multilingual Abstract)

It’s very important to control their buying impulse for consumers surrounding in the very aggressive
marketing strategies and materialistic socio-economic system. This study was to explore consumer’s strategies
to resist their buying impulses. The results from content analysis of interview data show various strategies
and very similar to the self-control strategies of literature. The pre-stage strategies to resist buying impulse
were avoidances marketing strategies, pre-commitments, searching informations and bringing shopping lists
and etc. The post-stage strategies were suspicions about marketing messages, considerations of negative
outcomes, postponements, economic cost assessments, substitutions and etc. Developments and
assessments of education programs to enhance consumer’s self-control were needed.