한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6ㆍ2지방선거, 2011. 10ㆍ26 보궐선거 2012. 4ㆍ11 총선, 2012. 12ㆍ19 대선을 중심으로

목차 (Table of Contents)

• 요약
• Abstract
• 1. 연구목적과 배경
• 2. 이색적인 크리에이티브한 선거광고 홍보 전략
• 2.1 튀는 이색적인 광고홍보 전략
• 2.2 신화와 이데올로기적 선거전략 유형
• 2.3 창의적인 크리에이티브한 선거공고물과 은유와 환유적인 표현기법
• 2.4 신들러스트와 모노톤 광기기법 활용
• 2.5 그림형식의 타이포그래피 형식과 문자를 도형화하는 레터링 기법
• 2.6 일러스트레이션 표현과 팝콘유형
• 2.7 특수기호 이용한 선거공보물의 제작기법
• 2.8 선거운동원들의 이색적인 선거퍼포먼스
• 3. 결론
• ACKNOWLEDGMENTS
• REFERENCE

참고문헌 (Reference)

1 "let's go ! National People Center Party" Booklet-type the 19 general election publication 2012

2 "http://www.youtube.com/watch"

3 "http://news.sbs.co.kr/section.news.read.isp"

4 "http://imgv.search.daum.net/viewor/search"

5 "http://imagesearch.never.com/search.never"

6 "http://blog.daum.net/soonhrim/05"

7 "[e-mail]"

8 "Unified Progressive Party Release"

9 Ju-Ho Kim, "The power of PR" Communica tionbooks 249-, 2013

10 Yeong-Un Kwon, "Political advertising in-depth study of the text" Yongsan University, School of Design 1-24, 2010

11 Man-Ki Kim, "Political Advertising and Public Relations Theory and Practice" Namseoul University Press 82-453, 2012

12 "Photo of Unique election campaign 2010"

13 "Democratic Unified Party policies publication"

14 Hyeon-Suk Noh, "Degree of knowledge of the voters and political advertising for candidates, according to the type of information processing, and Evaluation of a candi" Sogang University 1997

15 Jae-In Moon, "Candidate for President" Booklet-type the 18 presidential election publication 2012

16 Geun-Gae Park, "Candidate for President" Booklet-type the 18 presidential election publication 2012

17 Hoe-Chan Noh, "Candidate for Mayor of Seoul" Booklet-type election publication 2010

18 Myung-Sook Han, "Candidate for Mayor of Seoul" Booklet-type election publication 2010

19 Won-Soon Park, "Candidate for Mayor of Seoul" Booklet-type by-election publication 2011

20 Sae-Hoon Oh, "Candidate for Mayor of Seoul" Booklet-type election publication 2010

21 Si-Min Yu, "Candidate for Governor of Gyeonggi-do" Booklet-type election publication 2010

22 Mun-Soo Kim, "Candidate for Governor of Gyeonggi-do" Booklet-type election publication 2010

23 Ki-Dong Kim, "Candidate for Alderman of Gwangjin-gu" Booklet-type election publication 2010

24 Sang-Wook Ji, "Candidate for Mayor of Seoul" Booklet-type election publication 2010

25 Seung-Hui Nam, "Candidate for Seoul Superintendent" Booklet-type by-election publication 2010

26 Seon-Ji Lee, "A study on the 16 presidential election political advertising and PR Design" Sungkyunkwan University Graduate School of Design

27 Su-Gyeong Im, "A Study on the visual representation of election publication in Korea political Ads" Sungkyunkwan University 2008

28 Ki-Bok Lee, "A Study on the Niche Marketing Strategy in Political Advertisements" Hongik University 43-46, 1996