패밀리레스토랑 웹사이트의 서비스품질에 대한 태도가 이용의도와 추천에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study has investigated the impacts of consumers' perceived services quality in e-family restaurant website on the consumer's attitude toward the internet e-family restaurant webpage as well as the impacts of the attitude on consumer' recommending or intension to use. This study also integrates e-family restaurant webpage service quality, informational function, transactional function, usefulness, easy of use, and self-efficacy into a technology acceptance model(TAM) to understand consumer acceptance of e-family restaurant website.
The results of the study reveal that some factors of consumers' perceived e-family restaurant website service quality have positive impacts on attitude and recommending or intension to use and the attitude toward the internet family restaurant webpage strongly impacts the consumers' recommending usages behavior intension. The results indicate that informational function, transactional function, usefulness and self-efficacy are important factors impacting on attitude and attitude is an important factor impacting on recommending or intension to use.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 모델 및 가설 설계
• Ⅳ. 연구 방법 및 실증분석
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

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