TV 뷰티 프로그램이 소비자의 제품 워너비 현상에 미치는 영향 = Study on the Product's Wanna-be Phenomenon of customer affected by Television Beauty Program

다국어 초록 (Multilingual Abstract)

Nowadays, consumers have come to acquire information more aggressively than in the past according to the diversification of programs on TV, one of the media with high accessibility. Thereupon, this study examined how much influence specialized beauty programs arranged on TV exert on consumers’ wanna-be phenomenon regarding products. The paper looked into the characteristics of the wanna-be phenomenon and beauty programs through both Korean and foreign literatures as well as advanced researches and set the corner of ‘Blind Test’ in < Get It Beauty > on On Style channel and that of ‘Beauty With The Star’ in < Star Beauty Show > on channel SBS E! among the TV beauty programs as two kinds of programs influencing the product wanna-be phenomenon by products and celebrities separately. With case analysis on monthly magazines and internet articles, the study selected the products that had raised the biggest issues in those two beauty programs to find four brands, TONYMOLY, MISSHA, SCINIC, and Dr. Jart, and considered the influence on consumers. As a result, about TONYMOLY making issues as it ranked first in the Blind Test, the product placed first in terms of the individual item market share along with the increase of recognition. And MISSHA placed first in the preferred product voting performed by consumers directly. SCINIC making issues with Beauty With The Star showed daily sales increased 10 times or so after the release on the program, and Dr. Jart also recorded the highest in daily sales. This study has found that the products introduced in beauty programs tend to have more brand recognition and great sales increase after the release on them. Therefore, if this study is further investigated in connection with the beauty market in more detailed ways, it will be able to provide various foundational data in analyzing the types of product purchase related with beauty care afterwards and also objective as well as accurate information for consumers.