대학 서비스 요인과 학생 보유에 관한 사례 연구 = The case study of university's service factors and the retention of students

다국어 초록 (Multilingual Abstract)

Research question of this study are as follows:First, how would make a diagnosis service factors in the case university("A" university)? Second, how would have service factors to do with the retention of students in the case university("A" university)?The results of this study are as follows :First, A university service was below average grades(4.0) in dimension of expectations and achievements. The grade of the factor of university's brand value was lowest in dimension of gap which achievements minus expectations but the factor of educational activities and finances are higher grades relatively. Second, all of lower factors in A university service affected the dropout intention. Three factors excluded the university's brand value also influenced on the enrollment intention. In addition, the dropout intention made negative influence on the enrollment intention in A university case.
To meet the realistic needs of strengthening the critical competitiveness and of improving the quality of university services, the measurement of the quality of university services and more detailed realistic application to the management process would have to be required accordingly. Building on the results of the present study, more general explanatory frame would have to be established on the current issues which the measurement of university service factors and the retention of students.

참고문헌 (Reference)

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