AHP에 의한 스마트폰 구매에 영향을 미치는 요인에 관한 연구 = A Study on Factors Affecting the Smartphone Purchase Decision Factors by AHP

다국어 초록 (Multilingual Abstract)

Recently, the iphone came into the domestic smartphone makers in the domestic market to start coming conscious them smartphone users when trying to purchase a their competition is more fierce, determined by identifying the properties of efficient provider have the purpose to present a strategy direction.
Past purchase decisions, related research and product from the competition between the past case and the relevant literature for the smartphone market smartphone type to derive a purchase decision factors in the decision to purchase any difference between the factors.
Literature and practices through performance, switching costs, product loyalty, design, brand, after-sales service, the price more than 7 variables were analyzed.
One hundred people surveyed, respectively, did not obtain the response of a variety of ages and occupations , age of the sample used in the analysis of this study, and is concentrated as a student at the University of smartphones used to facilitate users analysis was done.
We expect smartphone companies and related companies to be able to give guidelines for effective technology management.