A Comparative Study on Choice Model of Hotel Using Probabilistic Choice Model : Focused on Busan Area

다국어 초록 (Multilingual Abstract)

This study analyzed the tourist choice process as what they consider attributes and how they select a hotel when they choose it in Busan.
The empirical study was conducted two hundred tourists by means of logit model as a multinomial logit (MNL) model and two nested logit (NL) models. Based on the results, this study is to suggest strategic implications and to propose validity of three models by comparing with inclusive value (IV) and rho-square (p²). this study shown that validity of nested logit 1 (NL1) model compared with inclusive value (IV) and rho-sqaure (p²) fit more than multinomial logit model when the tourist chooses a hotel.
So, it has its meaning on providing that his or her alternative choice is done hierarchically, nested logit model (NL) is more appropriate than multinomial logit (MNL) model as same as the results of antecedent studies.

참고문헌 (Reference)

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