RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      여행업 인적서비스가 고객만족에 미치는 영향에 관한 실증적 연구 = An Empirical Study on the Customer Satisfaction by the Human Resource Service of Travel Agency -Base on the Customer Satisfaction by the Travel Consultation-

      한글로보기

      https://www.riss.kr/link?id=A77056587

      • 0

        상세조회
      • 0

        다운로드
      서지정보 열기
      • 내보내기
      • 내책장담기
      • 공유하기
      • 오류접수

      부가정보

      다국어 초록 (Multilingual Abstract)

      The purpose of this study are to find customer satisfaction by the human resource service of travel agency.
      As these days well service industry not only service business but also most of business area needs to human resource service.
      According to taking this importance in to account. this researches performed the literature on the human resource service and customer satisfaction through a theoretical consideration on the basis of which the hypotheses were made.
      An empirical survey was performed with the subjects of customer in travel agency through the material analysis and the inspction of hypotheses.
      The collected material through spss/win was analyzed by the statistical methods such as factor analysis, correlation analysis, t - test, ANOVA, regression analysis.
      The results of that survey are as follows :
      Ⅰ. Human Resource Service factors in travel agency were classified as five big groups (reception, information, competence, external, selling) through factor analysis.
      Ⅱ. Five important factors in human resource service of travel agency have a positive effect on customer satisfaction also the higher of human resource service is the higher customer satisfaction and three major factors with the exception of(information, competence) have a statistically significantly affecting customer satisfaction.
      The conclusion was reached that human resource service factors could be evaluated by reception, information, competence, external and selling and the factors and customer satisfaction' were relatively highly correlated. of the human resource service factors, statistically significantly affecting factors selling, reception and external were heavily associated with customer satisfaction, therefore, it was thought that developing, improving and differentiating human resource service factors which are related to customer satisfaction could give a positive effect on managerial performance in travel agency.
      In addition, the factors which do not have a significant effect on customer satisfaction are considered to have failed to reach a certain level of customer satisfaction or to have failed to meet the customer expectation and thus should be complemented.
      Finally, it is believed that if travel agents recognize customer complaints and various needs and offer real service moving and contenting customers, there should be an increase in sales of traveling packages and a high managerial performance in travel agency.
      번역하기

      The purpose of this study are to find customer satisfaction by the human resource service of travel agency. As these days well service industry not only service business but also most of business area needs to human resource service. According t...

      The purpose of this study are to find customer satisfaction by the human resource service of travel agency.
      As these days well service industry not only service business but also most of business area needs to human resource service.
      According to taking this importance in to account. this researches performed the literature on the human resource service and customer satisfaction through a theoretical consideration on the basis of which the hypotheses were made.
      An empirical survey was performed with the subjects of customer in travel agency through the material analysis and the inspction of hypotheses.
      The collected material through spss/win was analyzed by the statistical methods such as factor analysis, correlation analysis, t - test, ANOVA, regression analysis.
      The results of that survey are as follows :
      Ⅰ. Human Resource Service factors in travel agency were classified as five big groups (reception, information, competence, external, selling) through factor analysis.
      Ⅱ. Five important factors in human resource service of travel agency have a positive effect on customer satisfaction also the higher of human resource service is the higher customer satisfaction and three major factors with the exception of(information, competence) have a statistically significantly affecting customer satisfaction.
      The conclusion was reached that human resource service factors could be evaluated by reception, information, competence, external and selling and the factors and customer satisfaction' were relatively highly correlated. of the human resource service factors, statistically significantly affecting factors selling, reception and external were heavily associated with customer satisfaction, therefore, it was thought that developing, improving and differentiating human resource service factors which are related to customer satisfaction could give a positive effect on managerial performance in travel agency.
      In addition, the factors which do not have a significant effect on customer satisfaction are considered to have failed to reach a certain level of customer satisfaction or to have failed to meet the customer expectation and thus should be complemented.
      Finally, it is believed that if travel agents recognize customer complaints and various needs and offer real service moving and contenting customers, there should be an increase in sales of traveling packages and a high managerial performance in travel agency.

      더보기

      목차 (Table of Contents)

      • Ⅰ. 서론
      • Ⅱ. 인적서비스에 대한 이론적 고찰
      • Ⅲ. 연구의 설계
      • Ⅳ. 실증분석
      • Ⅴ. 결론
      • Ⅰ. 서론
      • Ⅱ. 인적서비스에 대한 이론적 고찰
      • Ⅲ. 연구의 설계
      • Ⅳ. 실증분석
      • Ⅴ. 결론
      • Abstract
      더보기

      분석정보

      View

      상세정보조회

      0

      Usage

      원문다운로드

      0

      대출신청

      0

      복사신청

      0

      EDDS신청

      0

      동일 주제 내 활용도 TOP

      더보기

      주제

      연도별 연구동향

      연도별 활용동향

      연관논문

      연구자 네트워크맵

      공동연구자 (7)

      유사연구자 (20) 활용도상위20명

      이 자료와 함께 이용한 RISS 자료

      나만을 위한 추천자료

      해외이동버튼