1 김기탁, "다채널 전략이 소매업체 충성도에 미치는 영향" 한국서비스경영학회 7 (7): 129-151, 2006
2 주영혁, "다채널 쇼핑과 유통업체 충성도의 관계에 대한 실증적 연구" 한국마케팅학회 23 (23): 1-22, 2008
3 전종근, "고객관계관리에 있어서 다채널 전략의 효과 분석" 한국유통학회 9 (9): 29-43, 2004
4 Inman, J. J., "The Roles of Channel-Category Associations and Geodemographics in Channel Patronage Decision" 68 : 51-71, 2004
5 Payne, A., "The Role of Multichannel Integration in Customer Relationship Management" 33 (33): 527-538, 2004
6 Mathwick, C., "The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An Internet and Catalog Comparison" 78 : 51-60, 2002
7 Mahajan, V., "The Dot.com Retail Failures of 2000: Were There Any Winners?" 30 (30): 474-486, 2002
8 Teerling, M. L., "The Complementarity between Online and Offline Customer Attitudes and Behaviour" University of Groningen 2005
9 Burke, R. R., "Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store" 30 : 411-432, 2002
10 Myers, J., "Steering Customers to the Right Channels in The McKinsey Quarterly: McKinsey on Marketing"
1 김기탁, "다채널 전략이 소매업체 충성도에 미치는 영향" 한국서비스경영학회 7 (7): 129-151, 2006
2 주영혁, "다채널 쇼핑과 유통업체 충성도의 관계에 대한 실증적 연구" 한국마케팅학회 23 (23): 1-22, 2008
3 전종근, "고객관계관리에 있어서 다채널 전략의 효과 분석" 한국유통학회 9 (9): 29-43, 2004
4 Inman, J. J., "The Roles of Channel-Category Associations and Geodemographics in Channel Patronage Decision" 68 : 51-71, 2004
5 Payne, A., "The Role of Multichannel Integration in Customer Relationship Management" 33 (33): 527-538, 2004
6 Mathwick, C., "The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An Internet and Catalog Comparison" 78 : 51-60, 2002
7 Mahajan, V., "The Dot.com Retail Failures of 2000: Were There Any Winners?" 30 (30): 474-486, 2002
8 Teerling, M. L., "The Complementarity between Online and Offline Customer Attitudes and Behaviour" University of Groningen 2005
9 Burke, R. R., "Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store" 30 : 411-432, 2002
10 Myers, J., "Steering Customers to the Right Channels in The McKinsey Quarterly: McKinsey on Marketing"
11 Kushwaha, T. L., "Single Channel vs. Multichannel Retail Customers: Correlates and Consequences" Texas A&M University 5-, 2008
12 Kumar, V., "Shoppers and How Do They Perform?: Correlates of Multichannel Shopping Behavior" 19 (19): 44-62, 2005
13 DoubleClick, "Retail Details: Best Practices in Multi-Channel Integration" DoubleClick 2004
14 Bhatnagar, A., "Online Information Search Termination Patterns across Product Categories and Consumer Demographics" 80 (80): 221-228, 2004
15 Nicholson, M., "One Brand, Three Ways to Shop: Situational Variables and Multichannel Consumer Behavior" 12 (12): 131-148, 2002
16 Venkatesan, R., "Multichannel Shopping: Causes and Consequences" 71 (71): 114-132, 2007
17 Konus, U., "Multichannel Shopper Segments and Their Covariates" 84 (84): 398-413, 2008
18 Verhoef, P. C., "Multichannel Customer Management: Understanding the Research-Shopper Phenomenon" 24 (24): 129-148, 2007
19 Schoenbachler, D. D., "Multi-Channel Shopping: Understanding What Drives Channel Choice" 19 (19): 42-53, 2002
20 Knox, G., "Modeling and Managing Customers in a Multichannel Setting" The Wharton School 2005
21 Kotler, P., "Marketing Management, 12th Edition, Upper Saddle River" Pearson Prentice Hall 2006
22 Thomas, J. T., "Managing Marketing Communications with Multichannel Customers" 69 : 239-251, 2005
23 Neslin, S. A., "Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions" 2007
24 Jupiter Research, "Jupiter Research Internet Shopping Model" 2006
25 Peterson, R. A., "Exploring the Implications of the Internet for Consumer Marketing" 25 (25): 329-346, 1997
26 Gensler, S., "Evaluating Channel Performance in Multi-Channel Environments" 14 (14): 17-23, 2004
27 Bell, D. R., "Determining Where to Shop: Fixed and Variable Costs of Shopping" 25 : 352-369, 1998
28 Montoya-Weiss, M. M., "Determinants of Online Channel Use and Overall Satisfaction with a Relational Multichannel Service Provider" 31 (31): 448-458, 2003
29 Wallace, D. W., "Customer Retailer Loyalty in the Context of Multiple Channel Strategies" 80 : 249-263, 2004
30 Ansari, A., "Customer Channel Migration" 45 (45): 60-76, 2008
31 Barasubramanian, S., "Consumers in a Multichannel Environment: Product Utility, Process Utility, and Channel Choice" 19 (19): 12-30, 2005
32 Neslin, S. A., "Challenges and Opportunities in Multichannel Customer Management" 9 (9): 95-112, 2006
33 Lim, J., "Capturing Consumer Heterogeneity in Long-Run Effects of Promotions" University of California 2003
34 Pauwels, K., "Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment" Tuck School of Business at Dartmouth 2006
35 Gupta, A., "An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective" 8 (8): 131-161, 2004
36 Berman, B., "A Guide to Developing and Managing a Well-Integrated Multi-Channel Retail Strategy" 32 (32): 147-156, 2004
37 The DMA, "2005 Multichannel Marketing Report" The Direct Marketing Association 2005
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