뉴스주목도 및 인지욕구와의 상호작용효과를 중심으로 본 뉴스티커의 효과

목차 (Table of Contents)

• 1. 연구의 배경 및 목적
• 2. 이론적 논의 및 연구가설
• 3. 연구방법
• 4. 연구결과
• 5. 결론 및 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

1 김완석, "효율적인 인지욕구 측정: 단축형 척도개발" 한국소비자·광고심리학회 8 (8): 127-133, 2007

2 김완석, "한국형 인지욕구척도 개발연구" 7 (7): 87-101, 1994

3 이혜미, "텔레비전 뉴스의 형식적 특성이 시청자의 기억에 미치는 영향: 뉴스 길이와 티커의 영향" 한국지역언론학회 9 (9): 425-460, 2009

4 정용국, "시청자의 정서적 각성이 팝업(pop-up) 프로모션에 대한 태도 및 기억에 미치는 영향" 한국방송공사 19 (19): 123-149, 2007

5 차배근, "사회과학연구방법" 세영사 1990

6 김혜성, "뉴스진행자의 비언어적 단서가 뉴스 수용과정에 미치는 효과에 대한 연구 : 복장과 액세서리 착용 여부를 중심으로" 한국언론학회 52 (52): 255-276, 2008

7 권상희, "뉴스 메시지 처리에 있어서 온라인 미디어 수용자와 오프라인 미디어 수용자의 차이" 한국언론학회 48 (48): 168-194, 2004

8 Reese, S, "Visual-verbal redundancy effects on television news learning" 28 (28): 79-87, 1984

9 Krugman, D. M, "Visual attention to programming and commercials: The use of in-home observations" 24 (24): 1-12, 1995

10 Furnham, A, "The primacy of print: Immediate cued recall of news as a function of the channel of communication" 116 (116): 305-310, 1989

11 Cacioppo, J. T, "The need for cognition" 42 (42): 116-131, 1982

12 Miller. G. A, "The magical number seven, plus or minus two: Some limits on our capacity for processing information" 63 : 81-97, 1956

13 Lang, A, "The limited capacity model of mediated message processing" 50 (50): 46-70, 2000

14 Cacioppo, J. T, "The efficient assessment of need for cognition" 48 (48): 306-307, 1984

15 Petty, R. E, "The effect of involvement on response to argument quantity and quality: Central and peripheral routes to persuasion" 46 (46): 69-81, 1984

16 Edwardson, M, "Television news information gain: Videotex versus a talking head" 29 (29): 367-378, 1985

17 서울광고기획 마케팅국, "TV광고 시청행동 연구: 가정 내 관찰기법을 통한 시각적 주의 측정 및 시청행동 관찰" 30 : 299-327, 1996

18 김충환, "TV 하단 스크롤 자막뉴스의 현황과 과제: 국내 방송 4사 아침 뉴스를 중심으로" KBS 2007

19 김승환, "TV 뉴스 콘텐츠의 채널 선택 유형에 따른 수용자 특성" 한국콘텐츠학회 7 (7): 99-106, 2007

20 Lang, A, "Something for nothing: Is visual encoding automatic?" 1 (1): 145-163, 1999

21 Sweller, J, "Some cognitive processes and their consequences for the organization and presentation of information" 45 (45): 1-8, 1993

22 Snoeijer, R, "Research note: The effects of live television reporting on recall and appreciation of political news" 17 (17): 85-101, 2002

23 Ehrenberg, A. S. C, "Repeat-viewing with people meters" 27 (27): 9-13, 1987

24 Gunter, B, "Remembering television news: Effects of visual format on information gain" 6 (6): 8-11, 1980

25 Gunter, B, "Release from proactive interference with television news items: Evidence for encoding dimensions within televised news" 6 : 216-223, 1980

26 Gunter, B, "Recall of brief television news items: Effects of presentation mode, picture content and serial position" 5 (5): 57-61, 1979

27 Krugman, H. E, "Points of view: Limits of attention to advertising" 28 (28): 47-50, 1988

28 Broadbent, D. E, "Perception and communication" Pergamon Press 1958

29 Paivio, A., "Mental comparisons involving abstract attributes" 6 : 199-208, 1978

30 Chaffee, S. H, "Measurement and effects of attention to media news" 13 (13): 76-107, 1986

31 Sweller, J, "Instructional design in technical areas" ACER Press 1999

32 Sweller, J, "Instructional design consequences of an analogy between evolution by natural selection and human cognitive architecture" 32 : 9-31, 2004

33 Seller, J, "Implications of cognitive load theory for multimedia learning in Cambridge handbook of multimedia learning" Cambridge University Press 19-30, 2005

34 Klein, A, "How telecast’s organization affects viewer retention" 55 (55): 356-411, 1978

35 Bergen, L, "How attention partitions itslef during simultaneous message presentations" 31 (31): 311-336, 2005

36 Chaffee, S. H, "How Americans get political information: Print versus broadcast news" 546 : 48-58, 1996

37 Woodall, W. G, "From the boob tube to the black box: Television news comprehension from an information processing approach" 27 (27): 1-23, 1983

38 Gaziano, C, "Forecast 2000: Widening knowledge gaps" 74 (74): 237-264, 1997

39 Spotts, H, "Evidence of a relationship between need for cognition and chronological age: Implications for persuasion in consumer research" 21 : 238-243, 1994

40 Kalyuga, S, "Enhancing instructional efficiency of interactive e-learning environments: A cognitive load perspective" 19 : 387-299, 2007

41 Son, J, "Effects of visual-verbal redundancy and recaps on television news learning" 31 (31): 207-216, 1987

42 Krugman, D. M, "Difference in the consumption of traditional broadcast and VCR movie rentals" 35 (35): 213-232, 1991

43 Robinson, J. P, "Comprehension of a single evening’s news in The main source: Learning from television news" Sage 107-132, 1986

44 Sweller, J, "Cognitive load theory, learning difficulty and instructional design" 4 : 295-312, 1994

45 Chandler, P, "Cognitive load theory and the format of instruction" 8 (8): 293-332, 1991

46 van Merriënboer, J. J. G, "Cognitive load theory and complex learning: Recent developments and future directions" 17 : 147-177, 2005

47 Sweller, J, "Cognitive load during problem solving: Effects on learning" 12 (12): 257-285, 1988

48 Reed, S. K, "Cognition: Theory and applications" Brooks/Cole Publishing Company 1996

49 Josephson, S, "Clutter or content?: How on-screen enhancements affect how TV viewers scan and what they learn" 155-162, 2006

50 Cacioppo, J. T, "Central and peripheral routes to persuasion: An individual difference perspective" 51 (51): 1032-1043, 1986

51 Drew, D, "Audio-visual redundancy and TV news recall" 14 (14): 452-461, 1987

52 Defleur, M. L, "Audience recall of news stories presented by newspaper, computer, television, and radio" 69 (69): 1010-1022, 1992

53 McGuire, W. J, "Attitude change: The information-processing paradigm in Experimental Social Psychology" Holt, Rinehart & Winston 108-141, 1972

54 Lang, A., "Attention, resource allocation, and communication research: What do secondary task reaction times measure anyway? IN Mass Communication Yearbook" Sage 1998

55 Reeves, B, "Attention to television: Psychological theories and chronometric measures in Perspectives on media effects" Lawrence Erlbaum Associates 252-279, 1986

56 한국언론재단, "2008 언론수용자 의식조사" 한국언론재단 2008