유통업에서 후발기업의 추격전략에 관한 탐색적 연구 －일본 종합디스카운트스토어 돈키호테를 중심으로－ = An Exploratory Study on Catch-Up Strategy of Late Mover in Distribution Industry －Focusing on Japanese General Discount Store “Don Quixote”－

다국어 초록 (Multilingual Abstract)

The term of the first mover and the late movers are determined by the period when corporations launch to the markets. Just as the first mover have their advantages, so do the late movers. But the later movers will not catch-up the first movers, only if the former imitates and pattern after the latter. While there are a lot of cases and examples in multiple industrial sectors that the late movers have catch up with the established vendors, such cases and examples are rarely found in distribution sectors. But a Japanese corporation like Don Quixote is very exceptional: as a late mover, this corporation has advanced to the markets and secured the highest position of the Japanese discount store. In this regard, the purpose of this research thesis is to present strategies necessary for domestic distribution industries to protect their markets against the late-coming Japanese distribution counterparts which advance to distribution markets in Youngnam region. To do it, this research made an analysis of the cases and examples of Japan`s major distribution industry like Don Quixote, stated above.

참고문헌 (Reference)

1 이윤철, "후발기업의, 전략에 관한 개념적 모델" 403-406, 1998

2 이윤철, "첨단기술 산업에서 후발기업의 catch-up 전략에 관한 연구" 2 (2): 23-46, 1999

3 이윤철, "전략경영학회 : 인터넷 비즈니스에서 후발기업 전략에 관한 탐색적 연구" 한국경영학회 527-540, 2000

4 중앙일보, "일본계 수퍼, 영⋅호남 골목상권 야금야금 삼킨다"

5 시사저널, "욱일승천기 숨기고 ‘경제 정벌’ 나서다"

6 채서일, "시장 진입순서 연구에 관한 통합적 접근: 향후 연구 방향 제안을 중심으로" 한국마케팅학회 5 (5): 1-30, 2003

7 김정권, "경쟁우위 확보를 위한 후발기업의 경쟁전략" 한국지역발전학회(군산대학교 지역개발연구소) 9 (9): 25-49, 2010

8 日経ビジネス, "反常識と緻密な計算で“夜店”快進撃" 1999

9 安田隆夫, "ドンキホーテ闘魂経営" 徳間書房 2005

10 月泉博, "ドンキホーテの革命商法：完全解明超元気企業のやんちゃ宣言" 商業界 2003

11 経済産業研究所, "デフレを嘲笑う非連続型業態の成長＆革新方程式"

12 "http://www.donki.com/index.php"

13 Schnaars, S. P., "When Entering Growth Markets, Are Pioneers Better Than Poachers?" 29 : 27-36, 1994

14 Lilien, G. L., "The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products" 36 (36): 568-585, 1990

15 Penrose, E., "The Theory of the Growth of the Firm" Basil Blackwell 1959

16 Grant, R. M., "The Resource-based Theory of Competitive Advantage: Implication for Strategy Formulation" 119-135, 1991

17 Mahoney, J. T., "The Resource-Based View within the Conversation of Strategic Management" 13 : 363-380, 1992

18 Peteraf, M. A., "The Cornerstones of Competitive Advantage: A Resource-Based View" 14 (14): 179-191, 1993

19 Prahalad, C. K., "The Core Competence of the Corporation" 68 (68): 79-93, 1990

20 Glazer, A., "The Advantages of Being First" 75 : 473-480, 1985

21 Coyne, Kevin P., "Sustainable Competitive Advantage-What It Is, What It Isn’t" 1986

22 Robinson. W. T., "Sources of Market Pioneer Advantages: The Case of lndustrial Goods lndustries" 25 (25): 87-94, 1988

23 Robinson. W. T., "Sources of Market Pioneer Advantages in Consumer Goods lndustries" 22 : 305-317, 1985

24 Zeithaml, A. Valarie, "Services Marketing" McGraw-Hill Companies, Inc 2012

25 Golder, P., "Pioneering Advantage: Marketing Logic or Marketing Legend" 30 : 158-170, 1993

26 Miles, Raymond, "Organization Strategy, Structure, and Process" Free Press 1978

27 Lamkin, Mary, "Order of Entry and Performance in New Markets" 9 : 127-140, 1988

28 Cho, D. S, "New Paradigm in Strategy Theory: ser-M" 1 (1): 82-98, 2004

29 Schnaars, S. P., "Managing Imitation Strategies: How Later Entrants Seize Market Shares from Pioneers" The Free Press 1994

30 Barney, J. B., "Gaining and Sustaining Competitive Advantage" 2001

31 Lieberman. M. B., "First-Mover Advantages" 19 : 41-58, 1988

32 Kerin, Roger A., "First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions" 56 : 33-52, 1992

33 Tellis, Gerald J., "First to Market, First to fail? Real Causes of Enduring Market Leadership" 37 : 65-75, 1996

34 Barney, J. B., "Firm Resources and the Theory of Competitive Advantage" 17 : 99-120, 1991

35 Collis, David J., "Corporate strategy: resources and the scope of the firm" Irwin 1997

36 Carpenter, "Consumer Preference Formation and Pioneering Advantage" 26 : 285-298, 1989

37 Porter, Michael E., "Competitive strategy" Free Press 1980

38 Sullivan, M. W., "Brand Extension and Order of Entry" Marketing Science Institute 91-105, 1991

39 Bain, Joe S., "Barriers to New Competition" Harvard University Press 216-, 1956

40 Hauser, "An Evaluation Cost Model of Consideration sets" 19 : 393-408, 1990

41 Wernerfelt, B., "A Resource-Based View of the Firm" 5 : 171-180, 1984