영화의 감정반응이 관광목적지 이미지 형성에 미치는 영향-영화 ‘냉정과 열정사이’를 사례로- = Effects of Affective Responses toward Motion Pictures on Destination Image Formation: The Case of Film, ‘Between Calm and Passion’

다국어 초록 (Multilingual Abstract)

This study is involved with the role of film watchers' responses toward a specific motion picture in explaining the images of the place it depicted. Affective reactions were classified into three factors, pleasure, arousal, and sadness. Significant effects on cognitive images were found for pleasure and sadness. Pleasure also influenced the pleasant-unpleasant dimension of the affective image, but the effect of arousal on the affective image(relaxing- sleepy dimension) was not significant statistically. Two cognitive variables, nature/culture and leisure opportunities influenced the overall image directly or indirectly through the affective image. These results reveal that ‘mood congruence hypothesis’ may be more useful than ‘affect transfer hypothesis’ in understanding the effects of one's affective responses in destination image formation process .

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