Small and Medium Enterprises (SMEs) tend to show the reluctancy to adapt the new business practices such as global e-commerce or e-trade. The reason for this reluctancy comes from the psychological and practical barriers to enter the new practices of ...
Small and Medium Enterprises (SMEs) tend to show the reluctancy to adapt the new business practices such as global e-commerce or e-trade. The reason for this reluctancy comes from the psychological and practical barriers to enter the new practices of e-trade. But there are clear advantages for the adaptation of the e-trade in terms of its cost-saving and value-creative incentives. The study is aimed to test the effective combination of these two factors into the global e-commerce or e-trade. The empirical study shows some missing link among policies, technologies and business strategies for e-trade. Based on the empirical result, the study suggests the strategic needs of intermediaries for e-trade as a facilitator, collaborator and web-service provider.