인터넷 쇼핑몰에 대한 대학생들의 만족과 행동의도에 관한 연구

다국어 초록 (Multilingual Abstract)

This research analyzes how expectations, perceived performance and expectation- disconfirmation of the consumers on the internet shopping mall affect their satisfaction and how the consumers satisfaction influence their repurchase intension.
By utilizing the multiple regression analysis method which tested the hypotheses of this study, it was proved that the factors of expectation-disconfirmation proposed in this research positively influenced on the consumer satisfaction, and that their satisfaction had considerable impact on the repurchase intention and also it had close relationships with the intention.
In the practical aspect, this result could give some valuable implication for the marketers who are trying to find out how to retain its consumers on the internet shopping mall.

참고문헌 (Reference)

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