호텔·여행사의 예약거래 개선방안에 관한 연구 : 인바운드 업무를 중심으로 Focused on the Inbound Business = A Study on the Improve Method of Reservation between the Hotel and the Travel Agent

다국어 초록 (Multilingual Abstract)

The purpose of this study is focused on contributing to increase the foreign tourist and the pursuit of profits as the new strategies, and improving the these, and to develop the high value-added industry by finding the problems of the reservation between the hotel and the travel agent.
The structure of this study is follows :
Chapterl. Introduction, Chapter2. The theoretical background of the reservation, Chapter3. A situation of the reservation between the hotel and the travel agent, Chapter4. Problem and strategy, Chapter5 Conclusion,
The limitation of this study is to not deeply research the individual part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the reservation of the customers and commercial company, in the future, following study to solve these limitations is expected.
Finally, desire eagerly the results of this study are helpful to the tourism management in Korea.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 연구의 이론적 고찰
• 1. 호텔과 여행사의 개념과 기능
• 2. 호텔·여행사의 예약 거래관계 구조와 갈등
• 3. 선행 연구의 동향
• Ⅲ. 호텔·여행사의 예약 관계 현황
• 1. 호텔 현황
• 2. 여행사 현황
• 3. 예약 거래영향 요인
• Ⅳ. 문제점 및 개선 방안
• Ⅴ. 결론 및 시사
• 참고문헌