미디어 방송의 권력화 현상의 법적 쟁점과 개선을 위한 연구 -플랫폼 규제 및 건전한 디지털 크리에이터 육성을 중심으로- = Legal Issues and Policy Reforms for the Power Concentration of Digital Media Broadcasting: Platform Regulation and the Promotion of Responsible Digital Creators

다국어 초록 (Multilingual Abstract)

The rapid expansion of one-person media and online video platforms has fundamentally transformed the contemporary media landscape, creating a structure that differs significantly from traditional broadcasting systems. However, this shift has also intensified the concentration of platform power, algorithm-driven content amplification, the spread of harmful or misleading information, and the lack of transparency in advertising and revenue models. Existing legal frameworks—such as the Broadcasting Act and the Information and Communications Network Act—have proven insufficient to regulate these developments, resulting in regulatory gaps and unclear responsibilities. This study analyzes the legal challenges arising from the increasing influence of digital media platforms and compares regulatory trends in the United States, Germany, and Japan. The findings highlight the need to strengthen platform accountability, enhance algorithmic transparency, protect minors, clarify advertising and sponsorship disclosures, and develop effective enforcement mechanisms for foreign-based platforms. Based on this analysis, the study proposes a comprehensive reform of Korea’s digital media regulatory system, including the establishment of an integrated regulatory framework, clearer delineation of platform responsibilities, international cooperation, and the creation of a sustainable environment for digital creators.