土地에 대한 公法的 규제에 관한 연구 : 토지이용계획과 국민의 권리보호를 중심으로

다국어 초록 (Multilingual Abstract)

1. Background of this study. As the hotel industry has developed and extended in a large Volume, it has become increasingly important point at issue that its operating results be a sound one with financial structure to contribute to the national economy. At the same time, there are too many instances where given the capital costs, the physical design of the facilities, and prevailing market conditions, hotels cannot be viable however expert or skill full the management responsible for their operation both in Korea and other countries. Therefore, for the sake of attaining fair management resultsg it is desirahle that management has a through knowledge about hotel management method including marketing planning in Hotel planning but it is practically impossible for him to have had such a knowledge because of the following reasons: (1) Hotel marketing in hotel Planning have made minimum advances. (2) It is a multi-disciplinary subject involving a very wide range of different special sration (3) Consequently, decision theories and other practice on hotel planning have become developed and changed. (4) Lack of feasible guidelines needed far the purpose of utilizing more efficient management methods. (5) As a result of these management environment, most hotel operation plan and manage their business by rule of thumb, not the scientific management methods essential to long range growth. In view of those reasons mentioned, the above, this study is concerned with various methods far a technical approach in hotel marketing on the project and with evaluation of the hotel planning project and feasibility. 2. Nethodology in this study (1) This study uas done by adapting descriptive approach describing various hotel project without giving any satisfactory background as to how or why decisions were made in particular way. (2) Quotations from the arcades, works and writings of others on practical data or theories in the field of hotel management have been widely used inevitably to develop my study because of the limited resources of time and information available (3) Personnel interviews were conducted with the following specialist (a) hotel planning specialists (b) hotel managers (c) pre-opening specialists (d) professors 3. Scope and procedures of this study. The scope and procedures of this study can be well explained by presenting the composition of the thesis: (1) Chatpter I. Introduction (2) Chapter 2. Hate I Market (3) chapter 3. Customer motivating forces in relations to the market package (4) Chapter 4. Considering an individual project. (a) Amarket feasibility study for an individual hotel project (b) Life cycle and obsolescence (c) Market testing
4. Expected Contribution to the industry hope that this study will be helpful far those who attempt to formulate an approach to the task of hotel planning, more or less, net in saying how an hotel management decision should be made in detail but indicating that factors need to be added, cons adored and examined. It is also expected that it uill be of assistance in the analysis of hotels currently operating.