모바일 클라우드 스토리지 서비스 이용만족에 영향을 미치는 요인에 관한 실증연구 = An Empirical Study on the Influence Factors of the Mobile Cloud Storage Service Satisfaction

다국어 초록 (Multilingual Abstract)

Purpose: Nowadays, Mobile Cloud Storage services are used widely. For sustainable use of this service, we need to determine what factors affect satisfaction. Therefore. the purpose of this study is to identify the factors that influence satisfaction. Methods: To analyze factors that influence satisfaction. this study sets the factors into three dimensions such as service quality, perceived risk, and individual characteristics ami analyze the causal relationship between influence factors and satisfaction through Structural Equation Model. Results: The results of this study are as follows; among service quality, user interface and reliability influenced satisfaction, but adaptability did not have any influence. Perceived risk of illegal access had a negative influence on satisfaction, while perceived risk of privacy leakage did not have significant influence on satisfaction in perceived risk. At last. self-efficacy had a significant influence on satisfaction. Conclusion: We identified the influence factors that influence satisfaction. Our findings will be necessary for Mobile Cloud Storage service providers to strengthen their service.

참고문헌 (Reference)

1 고훈석, "소셜네트워크서비스(SNS) 품질요인이 사용자 만족과 지속적인 사용의도에 미치는 영향에 관한 연구" 한국품질경영학회 39 (39): 543-555, 2011

2 김기문, "모바일뱅킹 환경에서 서비스 채택의도와 피신뢰자 유형" 한국경영정보학회 9 (9): 67-83, 2007

3 최혁라, "모바일 특성하에서 모바일 인터넷 사용의도에 영향을 미치는 요인에 관한 연구" 한국산업경제학회 17 (17): 1399-1420, 2004

4 김상현, "모바일 클라우드 사용에 영향을 미치는 요인과 모바일 신뢰의 조절효과에 관한 실증연구" 국제e-비즈니스학회 12 (12): 281-310, 2011

5 박윤서, "모바일 인터넷 서비스 품질 측정 및 마케팅 성과에 미치는 영향 연구" 한국품질경영학회 35 (35): 63-83, 2007

6 변재호, "모바일 인터넷 서비스 이용만족도에 관한 예비적 연구" 한국품질경영학회 32 (32): 15-23, 2004

7 김효영, "모바일 웹 사용자 인터페이스 디자인에 관한 연구" 한국디지털디자인학회 10 (10): 65-74, 2010

8 김한얼, "공공업무시스템의 성과에 미치는 시스템특성, 개인특성, 조직특성요인에 관한 연구 : 농림행정정보화를 중심으로" 국제e-비즈니스학회 11 (11): 241-269, 2010

9 Bhattacherjee, Anol, "Understanding information systems continuance: An expectation-confirmation model" 25 (25): 351-370, 2001

10 Yoon, Eun-Jin, "The Effects of Security and Privacy Risks for the Cloud Computing Acceptance Intention in the Companies" Dong-Eui University 2012

11 Lee, Jong Rim, "Study of the Measurement of Service quality in Cloud Computing: Focused on the Software as a Service(SaaS)" Hankuk University of Foreign Studies 2012

12 Parasuraman, A., "Servqual: A Multiple-Item Scale for Measuring Consumer Perceptions of service quality" 64 (64): 12-40, 1988

13 Cox, J., "Service quality and e-commerce: an exploratory analysis" 11 (11): 121-131, 2001

14 Bandura, Albert, "Self-efficacy: toward a unifying theory of behavioral change" 84 (84): 191-215, 1977

15 Zhou, Minqi, "Security and privacy in cloud computing: A survey" 105-112, 2010

16 성혜진, "SNS를 통한 외식정보 검색시 개인특성과 사용자 만족, 지속적 이용의도, 추천의도에 관한 실증적인 연구" 한국외식경영학회 15 (15): 81-101, 2012

17 Lee, Chan-Sung, "Research on Satisfaction Factors of Public Library Mobile Web Service Users" Chungnam National University 2012

18 Tabak, Filiz, "Propensity to adopt technological innovations: the impact of personal characteristics and organizational context" 16 (16): 247-270, 1999

19 Ro, Kyu-bum, "Mobile cloud mobileui milaega doel geosinga?" Digieco 2010

20 Yang, Hee-dong, "Mobile cloud computing service hwalseonghwa bangan" Digieco 2010

21 Kim, Eundong, "Mobile Internet Contents Manjogdoe daehan yeonghyangyoin bunseog" Korea University 2011

22 Kim, Jong-Seok, "Influence of Perceived Security on the Intention of Using Internet Shopping Mall" 2004 (2004): 380-390, 2004

23 이경근, "Exploring factors affecting the mobile payment- Focus on factors related to risk and trust -" 국제e-비즈니스학회 10 (10): 281-301, 2009

24 Bailey, James E., "Development of a tool for measuring and analyzing computer user satisfaction" 29 (29): 530-545, 1983

25 Kim, Chulhun, "Design and Implementation of Cloud Computing Storage System using the Personal Computer" 38 (38): 53-55, 2011

26 Bauer, Raymond A., "Consumer behavior as risk taking" 389-398, 1960

27 Park, Cheol Woo, "An Empirical Study on the Effects of Personal and Systematic Characteristics on the Acceptance of Technologically Innovative Products" Pusan National University 2012

28 Subashini, S, "A survey on security issues in service delivery models of cloud computing" 34 (34): 1-11, 2011

29 Kim, Jun-Woo, "A Study on Web Storage Service Quality Affection User Satisfaction" 12 (12): 17-34, 2005

30 정영수, "1인 미디어의 지각된 위험 및 상호작용성이 사용자 만족과 몰입에 미치는 영향" 대한경영정보학회 28 (28): 125-156, 2009