호텔과 여행사간 갈등구조에 관한 실증적 연구 = Conflicts` Structure between Hotels and Travel Agencies

다국어 초록 (Multilingual Abstract)

Hotel and travel agencies has been played an important role in the travel & tourism industry. And the positive relationships between two business groups are very important for tourists' satisfaction.
But inter-group conflicts are generated so much in korean inbound tourism market. Therefore it is very important to investigate the onflicts' structure for tourists' satisfaction and development of two business, and then to build up the relationship marketing strategies.
Therefore it is implicated that the relationship marketing strategies between two business groups is needed for tourists' satisfation and development of two business.
In that point, this study examined the conflicts' structure and the management of the conflicts between hotels and travel agencies. The model was used to determine various relationships.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 문헌연구
• 1. 호텔과 여행사간의 갈등구조
• 2. 호텔과 여행사간의 갈등원인
• 3. 호텔과 여행사간의 갈등수준
• 4. 호텔과 여행사간의 갈등관리행위
• 5. 호텔과 여행사간의 갈등관리결과
• Ⅲ. 조사방법
• 1. 연구모형의 설계
• 2. 가설의 설정
• 3. 조사 설계
• 4. 설문지의 구성과 연구변수
• Ⅳ. 분석결과
• 1. 표본의 일반적 특성
• 2. 연구모형의 검증
• 3. 분석결과의 논의
• Ⅴ. 결론
• 참고문헌
• Abstract