여자 대학생 소비자의 허영 성향에 관한 연구 -부산, 울산 및 김해를 중심으로-

다국어 초록 (Multilingual Abstract)

In this article, the trait aspects of vanity are measured. The data were collected from 517 female college students in Pusan, Ulsan, and Kimhai. Vanity is a psychological construct that describes an excessive concern and positive view of one's physical appearance and personal achievement. The goal of this paper is to investigate the correlations of 4 sub-dimensions of vanity, the mean differences of 4 sub-dimensions of vanity according to socio-economic variables, and the vanity types of female college students.
The mean for levels of an excessive concern of one's physical appearance and personal achievement and a positive view of personal achievement were slightly above the midpoint. The mean for levels of a positive view of physical appearance was slightly below the midpoint. The correlations between the 4 vanity scales were positive. Especially a positive view of one's appearance was most strongly related to a positive view of personal achievement. There were significant differences in 3 vanity scales except an excessive concern of one's physical appearance between the age groups. There were significant differences in 4 vanity scales between the allowance and income groups. Cluster analysis was used to identify 3 vanity types of students. Above two third of the total sample were the vanity group and the positive viewer. The Non-Vanity group, was comprised the smallest proportion of female college students.

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