애드버게임(광고게임)의 브랜드 효과에 관한 연구 : 설득지식의 매개효과를 중심으로

목차 (Table of Contents)

• 국문초록
• 1. 서론
• 2. 이론적 배경 및 가설 설정
• 1) 이론적 기본 틀
• 2) 브랜드 현저성
• 3) 일치성
• 4) 설득지식
• 3. 연구모형 및 연구방법
• 4. 연구결과
• 1) 신뢰성 및 타당성 검토
• 2) 가설검증
• 5. 논의 및 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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